Marketing Coordinator

Marketing Coordinator

Why work for us?
Apex Plumbing Solutions has been proudly serving our residential and commercial clients since 2008. We provide exceptional plumbing services and invest heavily in training our team to be the best in the business. We believe that excellent customer service comes from a satisfied and well-supported team. If you're looking for a stable, long-term position where your contributions are valued, we'd love to hear from you! Visit our website to learn more: apexplumbingky.com

What we offer:

• Medical, Dental, and Vision insurance
• Long-term and short-term disability insurance
• Life insurance
• 5 days paid vacation
• 7 paid holidays
• 401k with 3% company match (option for partial match up to 5%)
• Career advancement opportunities

Hours: Monday through Friday, 8:00 AM to 4:30 PM (with OT options)

Position Summary:

Develop, coordinate, and track all marketing activities. Establish a marketing budget with the Owner and determine a monthly budget. Meet with all prospective marketing companies to research new marketing techniques. Manage all post-marketing activities. Apply and confirm receipt of co-op dollars.

Duties/Responsibilities:

• Manage post-marketing spreadsheet daily, including thank you cards, 3-month verbal follow-up by salesperson, 6-month maintenance/filter and referral, and 12-month

birthday/warranty and referral

• Coordinate activities with the Lifetime System Enhancement database and related follow-up

• Track & manage master lead source log

• Pull lead tracking sheets from each department

• Create a monthly spreadsheet for return on investment and place it on the Owner’s desk by the 3rd of each month

• Updates to website

• Organic search for website

• Pay-per-click program on website

• Run monthly Google Analytics and compare to the previous month, previous year, and current year-to-date statistics

• Manage agreed-upon social networks, such as Facebook, Twitter, and Internet review process Facilitate referral program, track referral sources and payouts

• Research new sources of co-op advertising funds

• Other duties as assigned

• Coordinate all marketing meetings, meet with salespeople to gather information on programs, and gather document notes regarding terms of agreements with vendors

• Coordinate all direct mail campaigns (existing customers and cycle marketing), including newsletters, phone calls to the existing customer base, and e-mail marketing.

• Manage all post-install radius marketing by entering all installs weekly into the corresponding manufacturer’s or 3rd party’s radius mailing program, in-house or outsourced

• Coordinate all community events/home shows and track results

• Manage Angie’s List, which includes responding with appropriate company feedback and comments

• Manage BBB account

• Manage and update customer databases daily and weekly, existing and new targets

• Attend Manager’s Meetings to present marketing results and alert department Manager of upcoming marketing activities/promotions

• Submit co-op advertising claims and track payments

Required Skills/Abilities:

• High school Diploma or GED

• Excellent verbal skills

• Well organized and ability to work independently

• Professional phone skills

• Creative thinker

• 1-2 Years of Inside Sales or telemarketing experience

• Strong interpersonal skills

• Energetic personality

• Teachable

• Timely in all work and attendance

Candidates will be required to pass a background check and drug test upon receiving a conditional offer of employment.