What are the responsibilities and job description for the Director of Marketing And Public Relations position at Apex Synergy Management Consultants?
Company Overview:
Apex Synergy Management Consulting is a leader in providing top-tier remote staffing solutions tailored to meet the unique needs of our clients. Our services encompass custom software development, virtual assistance, design services, and remote management professionals. We pride ourselves on expertise, flexibility, and unwavering commitment to delivering excellence and fostering long-term client relationships.
Job Description:
We are seeking a highly motivated and experienced Director of Marketing and Public Relations to lead and enhance our marketing efforts for urgent care clinics in the Chicago area. This role involves creating and executing innovative marketing strategies, improving community engagement, and driving patient volume while maintaining our brand as a trusted healthcare provider. The ideal candidate will have expertise in both marketing strategy and public relations, ensuring a cohesive and impactful approach to achieving business objectives.
Key Responsibilities:
- Develop and implement comprehensive marketing and public relations strategies to enhance brand visibility and patient engagement.
- Conduct in-depth market research to identify growth opportunities and trends in the healthcare industry.
- Oversee the creation and execution of digital marketing campaigns, including social media, SEO, email marketing, and website content.
- Foster strong community relationships by organizing outreach programs and events with local organizations, schools, and businesses.
- Design and implement patient retention and satisfaction initiatives to improve the overall patient experience.
- Monitor and analyze marketing data to measure campaign effectiveness and inform decision-making.
- Build, mentor, and lead a high-performing marketing team aligned with organizational goals.
- Collaborate closely with clinical, operational, and administrative teams to ensure seamless integration of marketing efforts.
Qualifications:
- Proven expertise in Market Planning, Marketing Management, and Market Research.
- Experience in Marketing and Sales, preferably in the healthcare sector.
- Exceptional communication and interpersonal skills to effectively engage with diverse audiences.
- Strategic and analytical thinker with a results-driven approach to marketing initiatives.
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
- 7 years of marketing experience with at least 3 years in a leadership role.
- Demonstrated success in both digital and grassroots marketing strategies.
Why Join Us?
At Apex Synergy Management Consulting, we are excited to collaborate with an urgent care clinic in the Chicago area to find a talented and experienced individual to shape the future of their marketing and public relations initiatives. This role offers a unique opportunity to work directly on-site with the clinic, leading impactful campaigns that enhance community engagement and drive patient satisfaction.
If you are passionate about innovation, building strong community relationships, and excelling in marketing within the healthcare industry, we encourage you to apply and contribute to the success of this thriving clinic.