What are the responsibilities and job description for the Digital Communications Specialist position at Appalachian State University?
Posting Details
Work experience or education that is NOT included on the application will NOT be considered when screening your application. Please include ALL work experience and education on the application to ensure that you receive the appropriate credit toward qualification for this position.
Position Summary Information
Classification Title
Public Communications Specialist
Working Title
Digital Communications Specialist
Location
Boone, NC
Job Category
5
Position Number
097881
Department
College Access Partnerships - 240105
Minimum Qualifications
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Special Note: This is a generalized representation of positions in this class and is not intended to reflect essential functions per ADA. Examples of competencies are typical of the majority of positions, but may not be applicable to all positions.
Special Note: This is a generalized representation of positions in this class and is not intended to reflect essential functions per ADA. Examples of competencies are typical of the majority of positions, but may not be applicable to all positions.
License/Certification Required
Essential Job Functions
College Access Partnerships enhances college preparation for local and regional grade school students by providing funding and support to their teachers and school administrators. Through the implementation of multiple research grant programs, College Access Partnerships is working to improve educational access and increase postsecondary enrollment rates in western North Carolina.
Reporting to, and under the direction of, the CAP Assistant Director of Communications, the Public Communication Specialist is responsible for:
Reporting to, and under the direction of, the CAP Assistant Director of Communications, the Public Communication Specialist is responsible for:
- developing college access resources, creating content for multimedia platforms, and managing multiple communications projects for multiple grant programs (including GEAR UP, Empowering Teacher Learning, Upward Bound, Young Eisner Scholars, and College Advising Corps) for the purpose of enhancing college readiness best practices and the development of a sustainable college-going culture in all target schools.
- providing graphic design services and aligning content with the College Access Partnerships brand for a broad range of media, including brochures, posters, flyers, invitations, websites, e-newsletters, video, social media and other projects as assigned.
- designing, updating and maintaining web pages, social media, and email templates
- managing of print production, photography, video editing and working with outside vendors under direction of supervisor
Knowledge, Skills, & Abilities Required for this Position
- Highly organized
- Ability to multitask
- Be detail-oriented with experience in email marketing platforms, social media scheduling platforms like Hootsuite, Adobe products including Illustrator, Photoshop, and InDesign, and experience with other digital communications platforms and technology
- Ability to work well independently and as a part of a team
- Ability to prioritize and complete assignments on time and with accuracy
- Excellent oral and written communication skills are a must
- Able to collaborate with a variety of partners including school personnel, business representatives, and campus partners
Preferred Qualifications
- Prefer baccalaureate degree program to be in related field such as graphic design, media production, or communications and two years of experience with visual arts production
- Two years of experience in communications related to supporting education and experience in supporting data collection through a variety of media platforms.
Type of Position
Time-Limited-Full Time
Staff/Non-Faculty
Staff/Non-Faculty
Appointment Type
1.0
Work Schedule/Hours
Mon-Fri, 8:00-5:00 pm
Number of Hours Per Week
40
Number of Months Per Year
12
Mandatory Staff
No
Physical Demands of Position
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
Overall Competency Level
Contributing
Salary Grade Equivalency
GN06
Salary Range
Anticipated Hiring Range
$39,217-$43,988
Required Functional Competencies to Successfully Perform Job Duties.
Knowledge – Program:
- Consults, plans, designs, and creates comprehensive graphics that support the CAP brand and communicate information through digital and traditional materials such as print materials, webpages, collateral, flyers, magazines (mini-mag, annual report), brochures, logos, save-the-dates and invitations, website and social advertising, thumbnails, digital banners, PowerPoint presentations, programs, agendas, surveys, org charts, data reports, and other materials as needed
Communication – Written:
- Uses stories, photographs, videos, graphics, and other tools to advance CAP goals in a creative and engaging manner.
- Manages CAP social media accounts (Facebook, Instagram, YouTube, Twitter, LinkedIn).
- Creates material for social media to educate constituents about college access topics.
- Provides routine updates to CAP program staff on active projects regarding progress, challenges, and successes.
Knowledge – Technical:
- Uses video production skills to tell college-going culture stories of districts, students, staff, and towns across the CAP service areas.
- Serves as in-house CAP photographer for all relevant events in CAP service area.
- Updates and maintains College Access Partnerships websites.
- Creates material to showcase on websites.
Pay will be commensurate with applicant competencies, budget, equity and market considerations.
Posting Details Information
Posting Date
02/04/2025
Closing Date
02/19/2025
Competency Level Statement
If no applicants apply who meet the required competencies, then management may consider other applicants at a lower competency level.
Special Instructions to Applicants
Please provide a resume, cover letter, answers to supplemental questions, and a minimum of 3 professional references with contact information included in the application.
This position is time-limited according to the funding provided by the U.S. Department of Education for GEAR UP, Upward Bound, and EIR, which is anticipated to expire in August 2031.
This position is time-limited according to the funding provided by the U.S. Department of Education for GEAR UP, Upward Bound, and EIR, which is anticipated to expire in August 2031.
Search Chair Name
Elyssee Gibson
Search Chair Email
gibsonse@appstate.edu
Applicant Pool Preference
External (Post on the Web)
Departmental Information
Quick Link
https://appstate.peopleadmin.com/postings/49693
Posting Number
201502819P
Salary : $39,217 - $43,988
