What are the responsibilities and job description for the Staff Product Marketing Manager position at AppFolio, Inc?

Description

Hi, We’re AppFolio

We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.The Staff Product Marketing Manager, Go-to-Market position will orchestrate the go-to-market strategy that fuels new customer acquisition in AppFolio’s large multifamily segment. This individual will partner closely with marketing and sales leaders, drawing on their deep understanding of the market landscape, buying groups and behaviors, and performance trends with the ultimate goal of exceeding new business demand targets.Your impact

Orchestrate go-to-market planning and execution to drive customer acquisition for your segment.
Cultivate deep product, customer, and market expertise, enabling you to build insights and confidently share them across the business.
Partner with marketing and product management stakeholders to orchestrate “lightning strike” moments that amplify AppFolio’s new and market-differentiating capabilities.
Create compelling positioning, messaging, and thought leadership that directly addresses the needs, challenges, and aspirations of your target audiences, driving prospect consideration and urgency to switch to AppFolio.
Collaborate with sales enablement to deliver best-in-class readiness frameworks, programs, and resources that ensure sellers are equipped to effectively tell the AppFolio story.
Analyze and translate demand performance into recommendations for optimizing the go-to-market strategy.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.

At least 6 years of experience in Product Marketing, with experience building SaaS go-to-market strategies that balance audiences and segmentation, messaging and positioning, sales readiness, thought leadership, and product roadmap, as well as market and competitive insights.

Proven ability to lead complex projects through influence across cross-functional teams.

Excellent writing skills, including the ability to create a broad array of messages and message types for various audiences and stakeholders.

Strong stage presence and presentation skills enabling the confident delivery of both internal and external presentations.

Demonstrable big-picture thinking, including the ability to build thought-provoking insights that inspire our target audiences to prefer AppFolio.

Must have

Changemaker qualities : you build sound business cases for advancing your go-to-market strategy and secure buy-in from cross-functional partners and leaders.

Strategic thinking : you judge whether to jump in and act or zoom out to strategize and possess the willingness and capacity to operate at both levels when appropriate.

Communication skills : you earn the respect of cross-functional partners and company leadership by bringing meaningful insights that shape and advance discussions.

Influence : you are an effective relationship builder and collaborator with a strong ability to influence colleagues and stakeholders on high-visibility initiatives.

Compensation & BenefitsThe base salary that we reasonably expect to pay for this role is $138,400 to $173,000.The actual base salary for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, etc.Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses that you may be eligible for based on your role and / or employment type.Regular full-time employees are eligible for benefits -. #LI-MM1

Why AppFolio

Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.

Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.

Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.

Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.

Paddle as One.

Salary : $138,400 - $173,000

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Staff Product Marketing Manager

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