What are the responsibilities and job description for the Social Media Manager position at AppFolio?
Description
Hi, We’re AppFolio
We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.
Join our dynamic Communications team and help shape our brand perception through innovative, data-driven social media strategies. Our ethos is to enhance our brand reputation in the industry, inspiring loyalty among customers, employees, and investors through compelling storytelling in owned and earned spaces. As the Social Media Manager, you will have the opportunity to make a significant impact on our brand and be part of a team that values creativity and strategic insight.
Your impact
The base salary that we reasonably expect to pay for this role is $104,000 to $130,000.
The actual base salary for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, etc.
Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses that you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
Hi, We’re AppFolio
We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.
Join our dynamic Communications team and help shape our brand perception through innovative, data-driven social media strategies. Our ethos is to enhance our brand reputation in the industry, inspiring loyalty among customers, employees, and investors through compelling storytelling in owned and earned spaces. As the Social Media Manager, you will have the opportunity to make a significant impact on our brand and be part of a team that values creativity and strategic insight.
Your impact
- Strategy Development:
- Design and execute a comprehensive social media strategy that aligns with the business and marketing goals, while anticipating industry trends and shifts.
- Lead the growth and editorial strategy for our social channels, ensuring they amplify our brand voice.
- Develop and champion social media best practices, guidelines, and thought leadership content, empowering employees and internal stakeholders to represent the AppFolio brand authentically and effectively.
- Drive strong collaboration and execution with our integrated communications agency.
- Content Management:
- Oversee the creation, curation, and management of engaging content across LinkedIn, Meta, YouTube, and other social platforms.
- Work closely with cross-functional teams—Creative, Campaigns, Events, Content, Paid Digital, and Talent Acquisition—to source, refine, and amplify content, driving both brand consistency and audience engagement.
- Craft compelling content that reflects the AppFolio brand voice and positions us as a thought leader in the industry.
- Collaborate with the Creative Studio team to conceptualize and produce cutting-edge visual content and explore new content creation tools to elevate visual storytelling.
- Lead community management efforts by actively engaging with followers, responding to comments and messages in a timely and brand-aligned manner, and fostering meaningful conversations to strengthen brand loyalty.
- Performance Optimization:
- Continuously monitor and analyze key performance indicators to assess and report on campaign impact, providing actionable insights to optimize future campaigns.
- Stay ahead of the curve by exploring emerging technologies, social media trends, and industry best practices, integrating these innovations to increase platform engagement, optimize campaigns, and drive measurable results.
- Develop and promote social best practices and guidelines to equip employees and internal thought leaders to represent the AppFolio brand.
- 6 years in social strategy, management, and content creation, ideally with in-house experience.
- Strong analytical mindset with expertise in using listening and analytics tools (Sprout Social, Meltwater, AI tools) to drive strategic decisions.
- Proven ability to collaborate effectively within teams and manage multiple projects simultaneously.
- Exceptional attention to detail and a passion for digital marketing trends.
- Proactive problem-solver with a positive, “can-do” attitude.
- Solid understanding of AppFolio’s business, product suite, target audience, market landscape, and brand standards.
- A portfolio that showcases your creative flair, strategic thinking, and proven results.
The base salary that we reasonably expect to pay for this role is $104,000 to $130,000.
The actual base salary for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, etc.
Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses that you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
Salary : $104,000 - $130,000
