What are the responsibilities and job description for the Sr. Product Marketing Manager position at AppFolio?
Description
Hi, We’re AppFolio
We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.
The Senior Product Marketing Manager, Platform position will drive awareness and demand for AppFolio through skillful positioning and storytelling that elevates our differentiated Platform capabilities. This individual will align cross-functional teams around common objectives, develop messaging and readiness strategies, and orchestrate product launches that fuel market capture in key segments and fortify AppFolio’s position as the innovation leader in Real Estate.
Your impact
The base salary that we reasonably expect to pay for this role is $114,000 - $173,000.
The actual base salary for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, etc.
Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses that you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
Hi, We’re AppFolio
We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.
The Senior Product Marketing Manager, Platform position will drive awareness and demand for AppFolio through skillful positioning and storytelling that elevates our differentiated Platform capabilities. This individual will align cross-functional teams around common objectives, develop messaging and readiness strategies, and orchestrate product launches that fuel market capture in key segments and fortify AppFolio’s position as the innovation leader in Real Estate.
Your impact
- Cultivate deep product, competitive, customer, and market expertise, enabling you to build insights and confidently share them across the business.
- Create compelling positioning, messaging, customer stories, and thought leadership that drive engagement with our target audiences and personas.
- Collaborate with sales and services enablement to deliver best-in-class readiness frameworks, programs, and resources that ensure client-facing teams are equipped to effectively tell the AppFolio story.
- Establish deep partnerships with product management stakeholders, serving as the go-to-market subject matter expert for your counterparts.
- Plan and lead multifaceted product launches that demonstrate and amplify the impact of AppFolio’s differentiated innovation in the market.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 8 years in marketing, product marketing, or product management for software - ideally with experience supporting AI and/or data solutions.
- Proven ability to map and lead complex projects across cross-functional teams.
- Excellent writing skills, including the ability to create a broad array of messages and message types for various audiences and stakeholders.
- Analytical mindset with the ability to generate insights from customer, market, and performance data.
- Great stage presence and presentation skills to lead both internal and external presentations.
- Changemaker qualities: You build sound business cases for advancing your ideas and secure buy-in from cross-functional partners and leaders.
- Strategic thinking: You judge whether to jump in and act or zoom out to strategize and possess the willingness and capacity to operate at both levels when appropriate.
- Communication skills: You earn the respect of cross-functional partners and company leadership by bringing meaningful insights that shape and advance discussions.
- Influence: You’re an effective relationship builder and collaborator with the ability to influence colleagues and stakeholders on high-visibility initiatives.
- Comfort with ambiguity: You pursue clarity and make progress toward your goals despite unknowns or lack of detail.
The base salary that we reasonably expect to pay for this role is $114,000 - $173,000.
The actual base salary for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, etc.
Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses that you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
Salary : $114,000 - $173,000
