What are the responsibilities and job description for the Content Development Coordinator position at AppleOne Employment Services?
Job Title: Content Marketing Specialist
Job Summary:
We are seeking a highly skilled Content Marketing Specialist to join our team at AppleOne Employment Services. As a key member of our marketing department, you will be responsible for developing and implementing content strategies that drive business growth and engagement.
The ideal candidate will have a strong understanding of PR, social media, and digital marketing, and be able to leverage internal and external resources to research and develop thought leadership content. They will also be able to provide regular reporting on content, emails, and bulletins.
Main Responsibilities:
- Develop and maintain a content calendar, project schedules, and resources
- Oversee the distribution of MH Weekly Update, external newsletters, and market-focused content
- Resource and manage external vendors in support of content creation
- Manage project scope and budget with external vendors
- Maintain a regular cadence of thought leadership to support digital campaigns
Required Skills and Qualifications:
- Ability to manage multiple tasks and quickly shift priorities as business demands require
- Competency with developing and executing communications plans
- Strong understanding of PR, social media, and digital marketing
- Experience with digital and social media required, HTML plus
- Knowledge of and ability to lead change management communications
- Strong communication and presentation skills
Education and Experience:
- Bachelor's Degree in English, journalism, or technical writing
- 5-7 years related corporate communications or marketing communications experience
