What are the responsibilities and job description for the Director of Casino Marketing position at APR Consulting?
APR Consulting, Inc. has been engaged to identify a Direct Hire Director of Marketing - Casino
Location : Mesquite, NV
Position : Director of Marketing - Casino
Salary : $110K-$145K plus 10-20% bonus
Summary : Develops and executes programs to attract targeted customer worth segments. Monitors expenses to ensure reinvestment strategies are within goal.
Essential Job Functions :
- Creates promotions and events to drive player card acquisitions, create customer loyalty and reactivate dormant customers.
- Ability to extend complementary services in accordance with the approved comp matrix.
- Strategic planning, development and execution of the marketing calendar.
- Execution of the property-wide entertainment strategy.
- Coordinates the activities between the Promotions, Advertising and Database Marketing departments.
- Oversees the operations of the shuttle routes in and out of the property.
- Develops benefits and rewards related to the Reward Player Card Program.
- Sources sponsorships, internal and external events to maximize casino exposure.
- Creates department budgets and forecasts.
- Coordinates Market Research projects.
- Assists VP of Marketing with special projects.
- Works with all operational departments to ensure successful implementation of marketing objectives. Communicates all marketing related information to the VP of Marketing.
- Performs other duties as assigned.
Qualifications :
Since 1980 APR Consulting, Inc. has provided professional recruiting and contingent workforce solutions to a diverse mix of clients, industries, and skill sets nationwide.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Don't miss out on this amazing opportunity! If you feel your experience is a match for this position please apply today and join our team. We look forward to working with you!
Salary : $110,000 - $145,000
