What are the responsibilities and job description for the Marketing Manager position at Aptean?
Overview
Job Title: ABM Manager
Location: Alpharetta, GA
Aptean is changing. Our ERP solutions are transforming a huge range of global businesses, from food producers to manufacturers. In a world of generic enterprise software, we provide targeted solutions that bring together the very best technology and drive greater results. With over 3000 employees, 50 different products and a global client base, there’s no better time to advance your career at Aptean.
Are you ready for what’s next, now? We are! If being part of a dynamic, high growth organization excites you and you are ABM Manager, and eager to learn and grow, then this opportunity is for you! Our fast-paced environment and dynamic global Marketing department is eager for a mover and shaker to step into this role and become an integral part of our team.
About the role
Complete management of the ABM go-to-market in key targeting areas
Execution of ABM strategy from targeting to content/creatives to multi-touch journeys, campaigns, digital and non-digital channel touchpoints.
Heavy collaboration with regional stakeholders to layer global ABM initiatives with regional-specific campaign tactics
Ability to lock together ABM marketing activities with lead desk and sales activities
Understand, develop, and optimize every touchpoint to deliver in-region and global performance goals
Manage full funnel metrics with an eye towards optimization
About you
Account Based Marketing (ABM) experience required
Marketing degree or equivalent
Experience with 6sense, Terminus, Demandbase or similar
Salesforce and CRM knowledge
Experience with a variety of marketing tactics including email/nurture tracks
Ability to analyze full funnel metrics
Understanding of data analytics
IMPORTANT INFORMATION:
- ABM Strategy Development: Design and execute tailored ABM strategies to engage high-value accounts and accelerate pipeline growth.
- Data Integration & Analysis: Leverage combined data stacks (e.g., Salesforce, Marketo, 6sense, Demandbase, or other ABM platforms) to develop actionable insights.
- Campaign Execution: Orchestrate multi-channel campaigns (email, ads, content, events) aligned to account-specific needs.
- Sales Alignment: Collaborate closely with sales teams to ensure campaign messaging, timing, and execution align with revenue goals.
- Measurement & Optimization: Track ABM campaign performance using analytics tools, providing insights to optimize engagement and ROI.
- Tech Stack Management: Oversee the integration and optimization of marketing technologies, ensuring seamless data flow and reporting.
If you share our mindset, you can share in our success. To find out more about joining Aptean, get in touch today.
Learn from our differences. Celebrate our diversity. Grow and succeed together.
Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability, age, status as a protected veteran or any other group status protected by law. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.
“At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company.” – TVN Reddy
