What are the responsibilities and job description for the Growth Marketing Manager position at BAD Marketing?
ABOUT BAD MARKETING:
We're a team of passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can’t find anywhere else.
We specialize in local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners to online consumer product brand owners, online gurus selling courses or coaching, and more.
Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.
ABOUT THIS POSITION:
As a Growth Marketing Manager at BAD Marketing, you'll play a pivotal role in scaling and driving the success of digital marketing campaigns. Your primary objective is to bring these campaigns to life, contributing significantly to client profitability through effective management of paid digital marketing efforts.
Your primary goal is to drive client profitability by effectively managing paid digital marketing efforts.
RESPONSIBILITIES:
- Develop, execute, and oversee comprehensive digital marketing strategies.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies.
- Manage and optimize various digital marketing channels, including Meta Ads, Google Ads, email marketing, etc.
- Analyze ROI and KPIs to ensure the effectiveness and profitability of campaigns.
- Create and manage budgets to maximize resource utilization.
- Lead and motivate the team to achieve collective objectives and OKRs.
- Monitor competitors and provide actionable insights for continuous improvement.
- Maintain clear and effective communication with clients to address their needs.
QUALIFICATIONS:
- 3 years of experience as a Digital Marketing Strategist or in a related role in the info space.
- 3 years of experience in marketing.
- Experience with direct response strategies and sales funnels.
- Proven track record in developing and executing successful digital marketing strategies in the information marketing/direct response space.
- Expert knowledge of various digital marketing platforms, including Meta, Google, TikTok, etc.
- Proficiency in using online marketing tools and staying updated with best practices.
- Strong analytical and problem-solving skills.
- Ability to collaborate effectively within a team environment.
- Excellent time-management and interpersonal communication skills.
- Familiarity with Google Analytics and reporting software like Hyros.
BENEFITS:
- Comprehensive health, dental, and vision insurance plans (US Residents Only)
- PTO
- Paid US Holidays
- Opportunities for professional development and advancement within the organization.
- A collaborative and innovative work environment with a focus on creativity and results.
ADDITIONAL:
- 9 AM - 6 PM EST
- Remote
- W2 (US Residents Only)
OUR CORE VALUES:
- BE BAD
- PLAY TO WIN
- EXTREME OWNERSHIP
- SOLUTIONS NOT PROBLEMS
- BEST IDEA WINS
- ALWAYS BE GROWING
- NOBODY IS BIGGER THAN THE TEAM
