Growth Marketing Manager

As a Growth Marketing Manager - Customer Lifecycle, you’ll drive revenue expansion within our existing customer base by developing and executing targeted campaigns that increase retention, accelerate product adoption, and maximize upsell and cross-sell opportunities. Using data-driven insights, you’ll optimize performance, identify high-value customer segments, and test new strategies to expand customer lifetime value (CLV). If you thrive on leveraging marketing to drive measurable growth and customer expansion, this role is for you.

Why Sage? What's In it for you?
Sage helps small to medium-sized businesses to succeed with AI-powered accounting and financial management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example: https://www.sage.com/en-gb/sage-copilot/#features

You'll have the opportunity to grow your career at a stable, global software company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities.

About Your Team
We're responsible for growing revenue within our existing customer base. We use data, insights, and experimentation to drive cross-sell, upsell, migration, and churn reduction—contributing to overall revenue targets for North America. Our shared focus is ensuring customers find long-term value and remain customers for life. We're a kind, inclusive and collaborative team that values connection and brings plenty of fun to work.



Minimum Qualifications:

4 years of experience in growth, demand generation, or performance marketing

Ideally focused on customer lifecycle marketing driving upsell, cross-sell, and customer revenue growth (but not required)

Ability to expand on strategy and support the development of messaging that resonates with target customer segments.

Proficiency in building campaign analytics and reporting using CRM tools (e.g. Salesforce or HubSpot).

Experience identifying gaps in the marketing funnel, analyzing campaign performance metrics, and making data driven recommendations for improvement and optimization.

Basic level proficiency using Microsoft Excel to built reports and providing insights.

Ability to effectively and proactively communicate customer marketing activities across different stakeholders, with a proven ability to build collaborative relationships across multiple teams.

Strong communication skills, both written and verbal - you are known for being an active listening and an engaging, inquisitive, proactive communicator.

Project management skills, with the ability to manage multiple tasks, stay organized, meet deadlines with solutions-focused approach.

Comfortable working in an agile environment and effectively collaborating with different teams.

Location: Hybrid - 3 days per week from our Atlanta (619 Ponce De Leon) Office.

Key Responsibilities:

Assist in the development, planning and execution of customer lifecycle marketing strategies.

Manage campaigns across channels and tactics such as email, webinars, direct mail, and SMS.

Manage customer nurture programs by creating compelling copy for campaign promotions and ensure consistency and quality.

Collect, structure, and present key performance indicators (KPIs) to stakeholders for campaign evaluation and optimization.

Effectively collaborate cross-functionally with Customer Success, Sales, Product Marketing, Marketing Data, and Automation teams.

Benefits? We have plenty.

Competitive annual bonuses

Comprehensive health, dental, and vision coverage

401(k) retirement match (100% matching up to 4%)

32 days paid time off (22 personal days & 10 national holidays)

18 weeks of paid parental leave (offered 1 year after the start date)

Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)

Sage Foundation: 5 days paid yearly to volunteer

$5,250 tuition reimbursement per calendar year starting 6 months after the hire date

Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

#LI-CH1

Performance Marketing

United States

Atlanta

Hybrid

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-us/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.
Learn more about DEI at Sage: sage.com/en-us/company/careers/diversity-equity-and-inclusion/