What are the responsibilities and job description for the Sr. Specialist, Marketing & Data Analytics (Brand/Marketing) position at Aquent?
HYBRID OPPORTUNITY!
TITLE : Senior Specialist, Marketing & Data Analytics
HYBRID (4 days on-site) : Columbia, MD or Chicago, IL
SALARY : $65,000-$96,000
Job Description
The Senior Specialist, Marketing Data & Analytics plays a pivotal role in advancing\ data-driven marketing strategy. This position involves conducting in-depth analysis and generating actionable insights to identify growth opportunities, mitigate risks, and recommend strategic actions. By synthesizing data from various sources, this individual supports key marketing and enrollment initiatives aimed at driving student growth and achieving business objectives.
Key Responsibilities :
- Conduct marketing and enrollment analyses, delivering executive summaries, detailed reports, and actionable recommendations to stakeholders.
- Serve as a key user of marketing data systems and channels, understanding vendors, datasets, and KPIs.
- Develop dynamic visualizations to measure business objectives effectively.
- Operate as an internal consultant, communicating insights clearly to diverse stakeholders.
- Provide data-driven insights to assess risks, identify opportunities, and validate trends.
- Craft compelling data stories tailored to audiences ranging from senior executives to frontline managers.
- Evaluate data sources to understand audience behaviors, outcomes, and opportunities for improving marketing performance.
- Analyze and visualize the effectiveness of marketing campaigns and enrollment strategies.
- Recommend new performance measurements and validate their impact on business success.
- Collaborate with IT and operations teams to unlock process optimizations and improve conversion rates.
- Manage multiple projects and priorities independently to support various internal clients.
- Provide insights on attribution data and recommend enhancements.
Qualifications
Additional Information
This position requires in-office attendance four (4) days a week in Columbia, MD, or Chicago, IL.
Benefits Include :
Equal Opportunity Employer
We are committed to creating an inclusive environment and are an Equal Opportunity Employer. We encourage applications from individuals of all backgrounds and experiences, including minority groups, women, individuals with disabilities, veterans, and members of the LGBTQ community.
Salary : $65,000 - $96,000
