What are the responsibilities and job description for the Sr. Specialist, Marketing & Data Analytics (Enrollment) position at Aquent?
Hybrid Opportunity!
Job Title : Sr. Specialist, Marketing Data & Analytics
Client Location : Chicago, Illinois or Columbia, MD
Starting : 1 / 27 / 25
Salary / Pay Rate : 65,000- 96,000
Hours : Full-time
Job Description :
Position Overview : Sr. Specialist, Marketing Data & Analytics
The Sr. Specialist, Marketing Data & Analytics will play a key role in advancing our client's data-driven marketing strategy by delivering in-depth analyses and actionable insights to support student growth. This role requires a highly analytical thinker who can draw insights from diverse data sources to identify growth opportunities, mitigate risks, and recommend data-driven actions. Areas of focus include enrollment funnel performance, digital marketing efficiency, market demand analysis, total addressable market insights, and trend drivers.
Key Responsibilities :
- Conduct marketing and enrollment analyses, delivering executive summaries, detailed insights, and actionable recommendations to stakeholders.
- Serve as a key user of marketing data systems, ensuring comprehensive understanding of vendor tools, datasets, and channel-specific KPIs.
- Create dynamic, consumable dashboards and reports to measure business objectives.
- Operate as an internal consultant, effectively communicating insights to technical and non-technical audiences.
- Translate data into actionable insights, validating or identifying risks and opportunities.
- Craft compelling data narratives tailored to diverse audiences, from senior executives to frontline managers.
- Evaluate and synthesize data from multiple sources to uncover audience behaviors, outcomes, and marketing performance enhancement opportunities.
- Analyze and visualize marketing campaign and enrollment strategy effectiveness.
- Recommend and implement innovative performance measurement strategies aligned with business goals.
- Collaborate with IT and operations teams to streamline processes and improve conversion rates.
- Independently manage multiple projects and priorities, delivering timely support to internal clients.
- Interpret attribution data and provide actionable recommendations.
Qualifications :
Compensation & Benefits :
In accordance with pay transparency laws, the expected salary range for this role is $53,520.90 to $96,736.53. Actual compensation will be determined by factors such as experience, training, geographic location, certifications, market conditions, and departmental budgets.
Benefits include :
Salary : $53,521 - $96,737
