What are the responsibilities and job description for the Senior Marketing Strategist for Client Relations position at Aramark?
Marketing and Communications Liaison
The ideal candidate will serve as the marketing and communications liaison on our account leadership team, working closely with the Director of Guest Experience, Harvest Table Brand Team, and other stakeholders to develop and implement marketing programs and strategies aligned with our culinary and guest service vision.
Key Responsibilities:
- Developing Marketing Strategies: Collaborate with cross-functional teams to design, execute, and evaluate marketing initiatives that drive business growth and enhance our brand image.
- Client Engagement: Build strong relationships with clients, university department heads, student organizations, and community groups through effective communication and relationship-building skills.
This role requires a unique blend of creative and analytical skills, as you will be responsible for:
- Market Research and Analysis: Conduct market research and data collection to inform marketing decisions, including focus groups, surveys, campus mapping, guest journey mapping, trend development, target market research, and competitive pricing analysis.
- Event Promotion: Develop and execute marketing campaigns to promote guest engagement events and promotions, leveraging marketing collateral, media interaction, and public relations to reach our target audience.
- Team Leadership: Manage the marketing and communications team, providing guidance and support to ensure the success of our marketing initiatives.
Requirements:
- Bachelor's Degree in marketing, communications, public relations, business administration, or related field.
- Relevant professional marketing experience, preferably in a similar industry or role.
- Proficiency in Microsoft Office products and Adobe Creative Suite.
- Demonstrated ability to create and execute print & digital communication strategies, including social media channels and content management systems.
- Excellent team player with a creative and flexible attitude and style.
- Financial acumen, creative problem-solving ability, and customer savviness.
About Harvest Table Culinary Group
We are a company rooted in service and united by our purpose to do great things for each other, our partners, our communities, and our planet. We value diversity and inclusion, and we do not discriminate on the basis of various protected characteristics.
