What are the responsibilities and job description for the Product Marketer position at Arbonne?
As a Product Marketer and Lifecycle Specialist at Arbonne, you will be responsible for driving the success of our products throughout their lifecycle. Your primary objective will be to develop and execute product marketing strategies that will increase product adoption, drive customer engagement, and ultimately result in revenue growth.
We are looking for someone with previous experience in product marketing who has in the same time intuition, personal care and nutrition market expertise and ability to back it all up with data. You will collect feedback from our field partners and internal stakeholders; analyze data : prepare product marketing plans and monthly promotions and contribute to new ideas, extending existing product ranges lifetime value.
What you 'll be doing :
- Develop comprehensive product branding that align with overall company objectives and existing product brand architecture.
- Analyze competition, customer person requirements and trends to identify product needs, gaps and opportunities.
- Liaise with content writers for product claims, ingredients stories, and benefit summaries.
- Collaborate with cross-functional teams to define positioning, messaging, and go-to-market strategies for new products and existing product promotions.
- Coordinate with writers, trainers and creative team on creating compelling product marketing collateral, including product guides, sales training materials, and website content.
- Contribute to the product launch process, ensuring successful rollouts and effective communication to internal teams and external stakeholders.
- Monitor and analyze market trends and customer feedback to identify opportunities for product marketing improvements to drive product loyalists and repeat purchases.
- Continuously track key performance metrics to measure the success of product lifecycle - Provide support to the sales & training team in delivering effective product demonstrations and presentations.
What you need :
The Arbonne Promise
As a company, Arbonne has been driving the healthy living movement forward for over 40 years, creating positive change within the health & wellness industry, within our customers’ and consultants’ lives, and for the environment. We began by leading the clean beauty movement in 1980 and have continued to evolve and lead as healthy and wellness has become an integral part of our everyday lives.
While some things change, our standards haven’t. Throughout the years, Arbonne has been committed to sustainability, and we consider people and the planet in every decision we make. Arbonne is proud to be a Certified B Corporation.
Our Culture
We are a global family, united by a shared passion for excellence and a commitment to fostering a diverse, inclusive, and respectful environment where everyone feels valued and empowered to reach their full potential. We celebrate collaboration, knowledge sharing, and a sense of ownership. We believe that by learning from each other, supporting each other, and working together towards our shared goals, we can achieve extraordinary things.
Join us on this journey of thriving together. Let's build a better future, for ourselves, for our planet, and for generations to come.
Arbonne International is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sexual orientation, national origin / ancestry, age, sexual orientation, gender identity, gender expression, military / veteran status, marital status, disability status, or any other basis prohibited by law. At Arbonne International, it's about each person bringing passion and skills to a dynamic and inclusive workplace!
