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Remote Social Marketer - Product Focus

Get It - Marketing
Rancho Santa Margarita, CA Remote Full Time
POSTED ON 2/1/2025
AVAILABLE BEFORE 3/2/2025
Job Overview

We are seeking a dynamic and skilled Social Product Marketer to lead demand generation for our cutting-edge AI-powered digital marketing solutions through diverse channels including social media, creator partnerships, and influencer collaborations. In this pivotal role, you will shape marketing strategies, drive campaign efforts, and facilitate sales conversions, ultimately contributing to the growth and success of our products.

As a Social Product Marketer, your innovative thinking and strategic insight will be essential in crafting and implementing initiatives that enhance subscriber acquisition, boost user engagement, and foster product success. If you are someone who thrives in a fast-paced setting, enjoys experimenting with new ideas, and is adept at pivoting strategies for optimal results, this position could be an ideal fit for you.

Key Responsibilities

  • Design and implement engaging social video campaigns aimed at raising awareness, generating demand, and converting leads for our digital marketing solutions specifically targeted at small businesses.
  • Develop distinctive product positioning and value propositions to differentiate our SaaS offerings in a competitive landscape.
  • Collaborate closely with sales and product development teams to refine messaging and drive growth among both potential clients and existing users.
  • Deeply understand the needs and challenges faced by small businesses, utilizing these insights to formulate compelling marketing strategies.
  • Provide valuable insights for product development and pricing strategies through market research and customer feedback analysis.
  • Analyze market trends and customer behaviors to identify opportunities for growth and enhance demand for our offerings.
  • Produce engaging content tailored for small businesses suitable for social media, digital advertising, and sales enablement.

Required Skills

  • Demonstrated experience in product marketing with a focus on social video campaigns, showcasing a history of influencing buyer decision-making in a high-growth, multi-product environment.
  • Comprehensive understanding of the challenges encountered by small businesses and how digital marketing strategies can address these issues.
  • Proficiency in planning, executing, and assessing the effectiveness of original social video advertisements.
  • Ability to translate complex marketing technology concepts into relatable terms for small business audiences.
  • Entrepreneurial mindset with a self-starting attitude.
  • Results-driven approach, with success indicated by the growth of subscriptions to our SaaS solutions.

Qualifications

  • Proven track record in product marketing and the execution of successful social video campaigns.
  • Excellent communication skills, both written and verbal, complemented by strong marketing and copywriting abilities.
  • Bachelor’s degree in Marketing, Business, or a related field is preferred.

Career Growth Opportunities

We emphasize clear pathways for career advancement, including mentorship and leadership roles, providing exciting professional development opportunities as we scale.

Company Culture And Values

Our organization prides itself on a fully remote work model, allowing us to assemble top-tier talent from across the globe. We foster a culture of truth and transparency within a supportive and collaborative environment, where team members can thrive without ego.

If you are passionate about digital marketing, possess a talent for creating impactful campaigns, and are eager to make a meaningful difference for small businesses, we invite you to apply.

Employment Type: Full-Time

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