What are the responsibilities and job description for the Account Manager - B2B Event Sales position at ARC NETWORK LLC?
Account Manager – HR Technology Conference
ETC, part of the Arc network, is a rapidly growing B2B events, data, and media platform. Please visit us at https://etcnetwork.com to learn more.
This is a remote role, and work from a home-based office is permitted up to 5-days a week.
The Role:
We are currently seeking a dynamic and motivated Account Manager to join our HR Community team. This individual will be responsible for identifying and engaging with potential clients, nurturing relationships, and managing accounts to drive revenue growth that shapes the success of our events. This role requires excellent communication skills, an organized mindset, and a passion for delivering exceptional customer service. The ideal candidate will have a professional background in sales, particularly in cold prospecting and relationship building.
Here’s what you’ll be doing:
Reporting to the Senior Vice President, HR Portfolio, below is a list of the role’s core responsibilities and essential functions.
- Drive sales initiatives to meet and exceed established revenue targets by selling exhibit and sponsorship packages to existing and potential exhibitors.
- Proactively cold-call and engage prospects and effectively communicate the benefits of sponsoring or exhibiting at our event.
- Cultivate and maintain strong relationships with key sponsors and exhibitors to ensure maximum engagement and satisfaction.
- Conduct thorough research to identify and secure financial sponsorships from potential sponsors.
- Generate and maintain a comprehensive list of potential exhibitors as needed, leveraging market insights and industry trends.
- Regularly communicate with key sponsorship contacts to understand their promotional strategies and tailor offerings accordingly.
- Conduct in-person visits with clients and prospects as necessary to foster relationships and close deals.
- Maintain accurate and detailed records of all client interactions and sales activities using Salesforce.com.
- Collaborate with the sales and marketing team to manage floor plans and allocate stand space effectively.
- Stay abreast of market developments and identify new growth opportunities for sales within the industry.
- Represent the company at various industry events and conferences to promote our offerings and expand our network.
- Analyze competing events to identify strengths, weaknesses, and opportunities for differentiation.
- Provide on-site support during the execution of the event to ensure a seamless experience for sponsors, exhibitors, and attendees.
