What are the responsibilities and job description for the Digital Product Manager position at ARC NETWORK LLC?
Digital Product Manager
Arc network LLC, is a rapidly growing B2B events, data, and media platform. Please visit us at https://etcnetwork.com to learn more.
The role
Our mission is to build and develop audiences and communities and to build products that serve those audiences and communities.
The Digital Product Manager is a critical role which will be responsible for the end-to-end management of our digital membership and media products. For new products, this will include the proposition, development and execution through the full product lifecycle. For existing products, this will include refreshes, upgrades, and integrations. We are looking for a Product Manager who thrives on being a visible leader and can inspire others with their expertise.
The role is highly collaborative, working with cross-functional teams such as editorial, marketing, and sales to ensure that the digital product meets the audience needs and the company’s growth strategy.
Key responsibilities
Build the product strategy and roadmap
- Define product value propositions
- Define product strategy and roadmap, based on market research and audience needs, aligning the vision and strategy to the broader business goals and outcomes
- Prioritize features and requirements, advocating for the customer needs whilst balancing stakeholder needs
- Define and prioritize the product roadmap, understanding how the product delivers value, defining success metrics
Product development
- Shape and translate the product requirements into technical specifications
- Oversee the product development process, driving communication and collaboration to drive iterative development
- Deliver in small iterative releases to test, learn and improve the product
- Manage the product backlog, ensuring alignment with the product strategy
Customer engagement
- Identify viable concepts, product solutions & features, and test with customers
- Build and maintain strong relationships with key customers and stakeholders
- Gather and analyze customer feedback to improve the product and improve user experience
Go-to-market strategy
- In collaboration with sales and marketing, define business models (which include product, packaging, pricing and launch strategies)
- Work with marketing and editorial to create product messaging and campaigns
- Lead cross-functional collaboration (across Editorial, Sales, and Marketing) to successfully launch products
- Help drive product adoption and usage
- Own product performance metrics
P&L Ownership
- Take full ownership of the P&L for the digital membership product, ensuring financial targets are met through effective budgeting, forecasting, and cost management
- Analyze product performance and revenue streams to identify opportunities for growth
