What are the responsibilities and job description for the Marketing Manager position at Archdiocese of Detroit?
Regina High School is hiring a talented and experienced Marketing Manager. This position manages the marketing and communications for Regina High School; school website, social media, press releases and school publications.
Position Overview
Position Overview
The Marketing Manager will develop and execute Regina High School's day-to-day communication and outreach. Specifically, the manager will support and promote all school departments, including, but not limited to, administration, advancement, admissions, alumnae relations, academics, counseling, athletics, parent groups, and student groups.
Essential Duties & Responsibilities
- Production and delivery of all communications (traditional and non-traditional) from concept to completion, including writing, designing, editing, proofreading, publishing, and media placement
- In charge of maintaining and continuously building all digital presence (website, mobile app, social media channels, paid social, etc.)
- Develop a yearly marketing plan
- Provide quarterly reports for the Regina Board of Directors on progress and future marketing plans
- Establish and maintain relationships with area publications, media, partner schools, parishes, businesses, and the Regina community to market Regina High School
- Promote Regina High School to partner schools and parishes with flyers for events/upcoming deadlines, advertisements in their auction/gala programs/weekly parish bulletins, social media posts, and the donation of spirit wear
- Take, edit, and post photos from Regina events, including daily activities in and outside of the classroom, students, faculty, and alumnae accomplishments, athletic events, club activities and alumnae events, admissions events
- Act as a liaison between administration, advancement, and admissions when addressing questions or concerns via social media
- Meet internally with administration to keep the website calendar up-to-date
- Maintain an outdoor sign with relevant information/upcoming dates and a lobby slideshow with a monthly calendar, cafeteria menu, faculty/staff information, etc.
- Communicate regularly with a website company to maintain a website/mobile app and keep content fresh
- Set up pages, web forms, and e-commerce carts on the website to streamline event sign-ups, registrations, and payments
- Author press releases to be sent out on behalf of Regina High School and promote articles that are published about Regina on social media accounts
- Work closely with the Admissions Director to plan, promote, and execute monthly events to engage prospective students
- Work closely with the Advancement Director to brainstorm, plan, promote, and execute events and fundraising efforts
- Maintain the repository of digital assets, including photos, videos, and graphic files
- Continuously brainstorm new ideas and tools to help promote past, present, and future students
- Ability to work weekends and nights as needed to cover special events and post follow-up photos/articles/updates as needed
- Other duties as assigned
Demonstrated non-technical and personal skills
- Strong oral and written communication skills
- Project planning and execution (define the project, develop appropriate work plans, drive
projects to successful completion) - Team building and long-term commitment
- Problem-solving for and execution of research on the strategic market or opportunities/issues
- Attention to detail and logical solid reasoning
- Adaptable to a continually evolving environment and thrive in an autonomous and deadline
oriented workplace - Excels at operating in a fast-paced, community environment
Qualifications, Knowledge, Skills
- Preferred BA/BS or five years relevant equivalent position experience
- Proficient in Canva,
- Extensive knowledge with Microsoft Office and Google Apps
- Excellent communication skills, both verbal and written
- Excellent interpersonal skills and a professional demeanor
ADA Specifications
Regina High School is committed to making reasonable accommodations in accordance with the ADA for
disabled employees who meet job requirements for educational background, employment
experience, skills, licenses, essential job duties and functions, and any other qualifications that are
job-related. Employees must be able to perform tasks that are essential to the job, with or without
reasonable accommodation. The Marketing Manager may be required to use the computer
for extensive periods of time and occasional lift 15 to 20 lbs. Extended working hours and local travel
may be necessary.
disabled employees who meet job requirements for educational background, employment
experience, skills, licenses, essential job duties and functions, and any other qualifications that are
job-related. Employees must be able to perform tasks that are essential to the job, with or without
reasonable accommodation. The Marketing Manager may be required to use the computer
for extensive periods of time and occasional lift 15 to 20 lbs. Extended working hours and local travel
may be necessary.
Mission Driven
The ideal candidate strongly believes in upholding the Franciscan Traditions and wants to be a part of a dynamic and constantly evolving organization.
Regina High School Mission
Regina High School Mission
Regina High School is a Catholic college preparatory school in the Franciscan tradition of peace, service, and respect for the unique dignity of each person. Regina is committed to academic excellence, nurturing and guidance, and the moral, intellectual, physical, and personal growth of young women who face the challenges of today’s world.
Our Mission is embodied in our school motto:
“Transforming girls into young women of faith and vision.”
“Transforming girls into young women of faith and vision.”
To Apply
Please email a cover letter and resume to Principal, Ann Diamond at adiamond@reginahs.com. Include “Marketing Manager” in subject line.
The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
Please email a cover letter and resume to Principal, Ann Diamond at adiamond@reginahs.com. Include “Marketing Manager” in subject line.
The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
