What are the responsibilities and job description for the Marketing Director position at Archer Exteriors, Inc?
Marketing Director
Are you a dynamic and strategic marketing professional seeking an exciting opportunity to drive the growth and success of a construction company? Look no further! We are currently seeking a talented Marketing Director to join our team and lead our marketing initiatives in the construction industry.
Company Overview:
At Archer Exteriors, we are a leading construction company specializing in home exteriors for residential and commercial projects. With a strong track record of delivering high-quality construction solutions, we have earned a reputation for excellence in the industry. As we continue to expand our operations, we are seeking a visionary Marketing Director to spearhead our marketing efforts and help us reach new heights.
Position Overview:
As the Marketing Director, you will be responsible for developing and implementing comprehensive marketing strategies to promote our brand, generate leads, and increase market share. You will work closely with our executive team to align marketing initiatives with business objectives, drive brand awareness, and cultivate strong customer relationships. This is a strategic role that requires a creative thinker with excellent leadership skills and a deep understanding of the construction industry.
Key Responsibilities:
- Develop and execute innovative marketing strategies to enhance brand visibility and achieve business goals.
- Conduct market research to identify industry trends, customer needs, and competitive landscape, and use insights to inform marketing campaigns.
- Create and manage a wide range of marketing materials, including brochures, presentations, websites, and social media content.
- Oversee the company's digital marketing efforts, including SEO, SEM, email marketing, and social media advertising.
- Collaborate with cross-functional teams to ensure consistency in messaging and branding across all channels.
- Plan and coordinate participation in industry events, trade shows, and conferences to maximize brand exposure.
- Monitor and analyze marketing campaign performance and provide regular reports to the executive team.
- Manage a marketing team, providing guidance, mentoring, and performance evaluations.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience as a Marketing Director or similar role.
- In-depth knowledge of marketing principles, strategies, and best practices.
- Strong understanding of the construction industry, including trends, challenges, and target market segments.
- Excellent leadership abilities with a track record of successfully managing and developing a team.
- Exceptional communication and interpersonal skills, with the ability to build and maintain strong relationships.
- Proficiency in digital marketing platforms, CRM software, and analytics tools.
- Creative thinker with the ability to develop innovative marketing campaigns that resonate with the target audience.
How to Apply:
If you are ready to take on this exciting challenge and contribute to the success of a leading construction company, please submit your resume, cover letter, and any relevant marketing portfolio samples. In your cover letter, please highlight your relevant experience and explain how your skills align with our company's goals.
At Archer Exteriors, we value diversity and are committed to creating an inclusive workplace that promotes equal opportunities. We appreciate all applicants for their interest, but only candidates selected for an interview will be contacted.
Join our team and make your mark in the construction industry as our Marketing Director. Apply today!
Job Type: Full-time
Pay: $30.00 - $40.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person
Salary : $30 - $40