Digital Marketing Manager

Digital Marketing Manager

CLASSIFICATION/STATUS: Full Time, 40 hours, Exempt, Permanent

WORK LOCATION: Hybrid

DEPARTMENT: Client Services - Marketing

REPORTS TO: Director of Marketing

JOB LEVEL: 3 - Professional

AREAS OF OVERSIGHT: Client Digital Marketing Management & Campaign Execution

SUPERVISORY RESPONSIBILITIES: No direct reports

WHO YOU ARE: 

YOUR ROLE & IMPACT AT ASG

As part of a purposeful team at Archipelago Strategies Group, Inc. (ASG), a full-service marketing agency that specializes in impactful social marketing, the Digital Marketing Manager will be responsible for the development, execution, and evaluation of digital marketing strategies across multiple (5- 8) client accounts. The role involves managing various digital services such as paid ads, YouTube pre-roll ads, email marketing, content marketing, and website projects. The ideal candidate will have 5 years of experience in managing and executing digital campaigns in an agency setting, with a strong focus on reporting and optimization. 

YOUR RESPONSIBILITIES

• Digital Marketing Management:
  • Own and execute digital marketing strategies for multiple client accounts, managing the aspects of digital campaigns needed on the account; including paid ads, email marketing, content creation, and website updates.
  • Work with internal teams to ensure alignment and timely delivery of digital marketing initiatives.
• Campaign Execution:
  • Strategize and implement media buys across digital platforms (Meta, YouTube, Google, Twitch).
  • Manage programmatic ad campaigns, ensuring proper targeting, budget allocation, and optimization.
  • Oversee content creation and distribution across platforms (social media, emails, websites, ads).
• Analysis & Reporting:
  • Monitor, analyze, and report on campaign performance, providing actionable insights for optimization. Conduct A/B testing and leverage analytics tools (Google Analytics, Meta Insights) to improve campaign ROI.
• Website & SEO:
  • Lead website optimization, ensuring SEO best practices are followed and traffic is improved.
  • Collaborate with content teams to create optimized content for various digital platforms.
• Email Marketing:
  • Develop and manage email campaigns, utilizing platforms like HubSpot, Mailchimp or Klaviyo for segmentation and automation.
  • Analyze performance and adjust strategies for improved results.
• Collaboration & Coordination:
  • Work with the creative team to ensure digital content aligns with client branding and messaging.
  • Coordinate with internal teams (community engagement, communications) to ensure consistent execution of marketing strategies.
• Budget & Project Management:
  • Manage digital campaign budgets, ensuring timely and on-budget delivery.
  • Track campaign expenses and report on ROI.
• Continuous Learning:
  • Stay updated on the latest trends and tools in digital marketing.
  • Share best practices and insights with the team to drive improvement.
• Additional Responsibilities:
  • Identify new digital marketing opportunities and technologies that benefit clients.
  • Contribute to the development of internal tools and resources to streamline workflows and improve efficiency.
  • Perform additional duties as required, demonstrating flexibility and proactive support of overall organizational goals.

YOUR MINIMUM QUALIFICATIONS

• Education: A BS/BA degree from an accredited college/university in marketing, communications, business, or a related field.
• Experience: 5 years of experience in digital marketing, with a background in advertising or marketing agency settings.
• Digital Marketing Expertise: Advanced understanding of integrated marketing principles and knowledge of online advertising techniques such as SEO, paid search, display ads, email marketing, and social media.
• Technical Proficiency: Advanced experience with Microsoft Office Suite, Google Analytics, and social media networks. Proficiency in database management applications and ability to quickly learn new tools.
• Social Media: Understanding the different social media strategies as well as paid ad strategies for all social media platforms such as LinkedIn, Facebook, Twitter, YouTube and Instagram. Proficient in multi-social posting tools such as Hootsuite and Sprout Social is a plus as social media strategies may be given to clients for their in-house management.
• Preferred Platforms: Professional certifications are a plus but not needed to apply; must have the skillset to work in digital marketing and advertising platforms, such as Google Analytics, Google Ads, Hootsuite Social Marketing, Facebook Blueprint, SEO and/or SEM strongly preferred.
• Content Strategy: Knowledge of content marketing strategies, from creation to distribution, and ability to work with creative teams to ensure messaging aligns with client goals.
• Analytical Skills: Ability to analyze and interpret data from digital campaigns, using tools like Google Analytics, to optimize and refine strategies. Strong understanding of campaign performance metrics and ROI analysis.
• Project Management & Client Relationship Management: Experience in project management and client relationship management is a plus, though the role focuses primarily on execution and digital marketing deliverables.
• Language Skills: Bilingual preferred but not required, fluent in English and Spanish/Portuguese.
• Commitment to Marketing with Purpose: A strong commitment to creating marketing strategies that are purpose-driven, aligning with client values and goals while delivering measurable results.

YOUR COMPETENCIES AND TRAITS

• Communication: must communicate complex information clearly and concisely, actively listens and engages in feedback loops to ensure understanding, and adapts communication style to diverse audiences to foster collaboration and alignment across teams
• Reliability: must consistently deliver high-quality results by managing tasks effectively, meeting deadlines, and proactively solving obstacles to ensure team objectives are met
• Quality Work: must consistently produce high-quality work with meticulous attention to detail, actively incorporating feedback to maintain alignment with quality standards
• Problem Solving & Decision Making: must demonstrate analytical and creative thinking to efficiently resolve issues, using data-driven and innovative approaches to develop solutions and make informed decisions by evaluating information and weighing risks and benefits
• Time Management: must efficiently prioritize and organize tasks to meet deadlines, balances multiple responsibilities, and uses tools and strategies to optimize productivity while managing stress professionally
• Cross-Functional Collaboration: must effectively collaborate with diverse teams to achieve shared objectives, integrate different perspectives, adapt to consensus, build productive relationships, and seek feedback to enhance outcomes and drive success
• Operational Excellence: must optimize operational processes and workflows for efficiency and quality, implement best practices and continuously improve, and uses performance metrics and data-driven insights to achieve superior outcomes and support organizational goals

WHO WE ARE & WHAT WE DO

Archipelago Strategies Group (ASG), established in 2013, specializes in impactful social marketing to change behaviors. Our comprehensive services encompass in-house communications, marketing, creative, community outreach, and contact center teams.  Our mission is to deliver “marketing with purpose” and we pride ourselves on our people-centric, multilingual, and bold strategies. We aim to provide trusted information and resources to those who need it most. Our campaigns are not only effective but also culturally resonate, creating a personal connection with our audience. With our clients, we have increased access to health care, education, and economic opportunities in Massachusetts, New England, and across the nation.  

ASG is a certified minority, woman and LGBTQ-owned business enterprise. Our team is also culturally diverse, and a majority of our staff are multilingual, enabling ASG to connect with key stakeholders in their native languages. ASG’s approach has proven successful for a wide range of over 200 clients with projects implemented in more than 15 languages. ASG has received accolades such as the U.S. SBA’s Minority-Owned Small Business of the Year and recognition as one of Massachusetts’s “Fast 50” growing private companies in the Boston Business Journal. With ambitious growth goals, we aim to expand our offerings both operationally and geographically, so that we can continue to purposefully impact diverse communities through our social marketing.

OUR PROMISE

If you are passionate about working for a growing organization that values authenticity, passion, helping others, diversity, and inquisitiveness, you will find your career rewarding and impactful at ASG.  As Digital Marketing Manager, you will be part of a dynamic team and will find a partner in your career path goals and trajectory!

OUR BENEFITS & PERKS

• Base Salary: $80,000-$90,000 - Salary range for this position is commensurate with experience.   
• Vacation AND Wellbeing Days: Receive generous vacation time that increases throughout your tenure and frontloaded Wellbeing time – no waiting period to take paid time off!
• Company Holidays: 12 Company Holidays and 1 Floating Holiday.
• Health, Dental, and Vision Plans: Choose from an array of high-quality plans for you and your family.
• Employer Paid Life and Long-Term Disability Insurance
• 401K Match: 401K plan with an employer match after 90 days of employment and financial literacy services provided through our retirement provider.
• Professional Development: In-house training, annual organizational retreats, and more!
• Hybrid Workplace: Enjoy a remote first workplace, with in person duties required as needed for client meetings, events, activations, other project work, and internal meetings

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this position. Duties, responsibilities, and activities may change at any time with or without notice.  

ASG is strongly committed to diversity and a workplace environment that respects, appreciates and values employee differences and similarities.  By providing and supporting a work culture that fosters and builds upon diversity and its strengths, ASG will better serve our clients and communities through its services. ASG is an employment at-will organization and an equal opportunity employer committed to maintaining a work environment free from discrimination on the basis of age, amnesty, ancestry, color, creed, disability, gender, gender identity, gender expression, genetic information, marital status, national origin, pregnancy, race, religion, sex, sexual orientation,  covered veteran status, national guard or reserve unit duty obligations, or any other category protected by law (“protected class status”) and in accordance with applicable federal, state, and local laws. ASG complies with applicable federal, state, and local laws governing non-discrimination in employment.

ASG participates in the E-Verify program and upholds candidates and employee rights. Additionally, ASG complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, or any additional information on the content above, please contact People Operations by email at people@discoverasg.com.

Salary : $80,000 - $90,000