Club Location :
Arcis Golf - Corporate Office - Dallas, TX
Arcis Golf team members thrive on anticipating needs, forging connections, and elevating experiences for our team, members, and guests. We are an inclusive team of unique individuals who show up each day with a grateful spirit, humble heart, and a genuine respect for one another.
The Director of Go-to-Market Marketing is a strategic leadership role responsible for developing and executing comprehensive marketing strategies that drive business growth, market penetration, and revenue generation across Arcis Golf's diverse portfolio. The role combines strategic thinking and planning with tactical implementation. This role will oversee the conceptualization and execution of both corporate and field marketing initiatives, activities, and programs for membership, events, tournaments, subscription, acquisition, divestiture, ROI projects, and other corporate needs. It will be imperative to align go-to-market marketing with overall business objectives and ensure consistent delivery of company, club, product and service value propositions across all customer lifecycle, channels, and touchpoints.
Key Responsibilities
Strategic Leadership & Planning
- Develop and execute comprehensive go-to-market strategies that align with corporate objectives and drive business growth across all revenue streams
- Create and maintain strategic roadmaps for product launches, service offerings, and marketing initiatives
- Lead the development of annual and quarterly marketing plans, including budget allocation and resource management
- Establish and monitor KPIs to measure marketing alignment, effectiveness and ROI across all channels and campaigns
- Collaborate with senior leadership, SMEs and field sales and operations leaders to identify new market opportunities and develop strategies to capture market share
Go-to-Market Excellence
Own the end-to-end go-to-market process, from strategy development through execution and measurementDesign and implement marketing programs that support membership acquisition, private events, tournaments, and subscription servicesDevelop and maintain marketing and revenue operation calendars that align corporate initiatives with field executionCoordinate cross-functional teams to ensure efficient execution of marketing programs and monitor project progress, identify risks, and implement mitigation strategiesCreate and oversee the execution of integrated and standalone marketing campaigns, and work with RevOps where needed, that drive awareness, engagement, and conversionOversee the development and execution of integrated marketing campaigns across digital, traditional, and experiential channelsDirect the creation of compelling value propositions and messaging strategies for different market segments and customer personasLead market research initiatives to identify customer needs, preferences, and trends in the hospitality and leisure sectorCustomer Lifecycle MarketingDevelop and execute strategies to optimize the customer journey across all touchpointsCreate and implement programs to drive membership and subscription acquisition, engagement, upgrades, retention, winback / saves and loyaltyWorking with RevOps and internal stakeholders, design and oversee the execution of targeted campaigns within HubSpot for different customer segmentsWork with RevOps to implement measurement systems within HubSpot to track customer lifecycle metrics and optimize programsLocal Marketing
Work with MSOs, Regional Sales leaders and field on any club-level marketing activities, ensuring awareness, alignment, collaboration and supportCollaborate with club management teams to develop and execute local marketing initiatives that drive business objectivesProvide strategic guidance and support to field teams in executing marketing programsEstablish SOPs, best practices and templates (as need) for field marketing activitiesCross-functional CollaborationPartner with Sales, Revenue Management, and Operations teams to develop integrated strategies that drive business resultsWork closely with senior leadership and field leadership to ensure marketing strategies align with offerings and servicesCollaborate with Customer Experience teams to ensure marketing promises align with service delivery, retention and loyaltyCoordinate with regional and club-specific sales, operations, and SME leaders to support property-specific marketing initiativesQualifications
10 years of progressive marketing experience, with at least 5 years in senior marketing rolesProven experience in developing and executing go-to-market strategiesStrong background in field marketing and program managementExperience in customer lifecycle marketing and CRMExperience with enterprise-level CRM systems, preferably HubSpotStrong analytical skills with experience in social media metrics and ROI measurementDemonstrated success in leading cross-functional teamsExcellence in project management and organizational skillsStrong analytical and data-driven decision-making abilitiesBachelor's degree in Marketing, Business Administration, or related field; MBA preferredArcis Golf provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Arcis participates in E-Verify, the government program that certifies an employee's right to work for us in the U.S.
