What are the responsibilities and job description for the Consumer Debit Acquisition and Go-to-Market Marketing Specialist. position at Blend360?
Company Description
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com
The Details:
Location: Hybrid Dallas, TX
Duration: 12-month consulting role.
Benefits: We offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Employee Assistance Programs, and an incredibly supportive team cheering you on
Job Description
We are seeking a dynamic and results-driven Consumer Debit Acquisition and Go-to-Market Marketing Specialist to join our marketing team. This role's purpose is to support and oversee strategic planning and execution for consumer debit acquisition and go-to-market marketing efforts. The specialist will primarily focus on direct-to-consumer campaigns while also contributing to events, digital marketing (both paid and owned), and other go-to-market initiatives as required.
Responsibilities:
Develop and execute strategic marketing campaigns to drive consumer debit acquisition.
Lead go-to-market initiatives, ensuring seamless execution across multiple channels.
Collaborate with internal stakeholders to align marketing efforts with business objectives.
Manage and optimize direct-to-consumer campaigns, including digital, paid, and owned media.
Support event marketing efforts to enhance brand awareness and consumer engagement.
Analyze marketing performance metrics and provide actionable insights to improve campaign effectiveness.
Ensure brand consistency across all marketing communications and materials.
Stay updated on industry trends and competitor activities to identify new growth opportunities.
Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
5 years of experience in marketing, preferably in consumer financial services or a related industry.
Proven experience in digital marketing, go-to-market strategies, and consumer acquisition campaigns.
Strong analytical skills with the ability to interpret data and optimize marketing strategies.
Excellent communication and project management skills.
Ability to work collaboratively in a fast-paced, cross-functional environment.
Proficiency in marketing tools and platforms, including CRM, analytics, and advertising platforms.
Additional Information
This role is not eligible for immigration sponsorship.
Compensation will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.
A diverse workforce is a strong workforce
To deliver growth at BLEND360 and for our clients, we believe we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.
This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection, and retention of the talent we hire, and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.
