What are the responsibilities and job description for the Director of Sales and Marketing position at Arclabs Welding School?
Job Title: Director of Sales & Marketing
Location: Greenville, SC
Company: Arclabs Welding School
About Us
Arclabs Welding School is a premier institution dedicated to training the next generation of highly skilled welders. We work closely with industry partners to ensure our graduates meet and exceed workforce expectations. As we expand, we are looking for a highly driven, data-savvy, and results-oriented Director of Sales & Marketing to lead our combined sales and marketing efforts, driving enrollment growth and industry partnerships.
Job Summary
The Director of Sales & Marketing will be responsible for strategically aligning sales and marketing initiatives to increase student enrollment, strengthen industry relationships, and drive revenue growth. This role requires a high achiever with a strong marketing background, excellent sales expertise, and data-driven decision-making skills. The ideal candidate understands how to leverage analytics, digital marketing, CRM systems, and targeted outreach strategies to optimize enrollment and employer engagement.
Key Responsibilities
Sales & Enrollment Growth
• Develop and execute high-impact sales strategies to increase student enrollment across all Arclabs locations.
• Build and manage a high-performing sales team focused on both high school and adult recruitment.
• Strengthen relationships with industry partners to align our training programs with hiring needs and create job pipelines for graduates.
• Use data analytics and CRM tools to track leads, conversions, and optimize the enrollment funnel.
Marketing & Brand Development
• Develop and oversee integrated marketing campaigns (digital, social media, email, traditional advertising) to drive brand awareness and lead generation.
• Create compelling content strategies that showcase student success, industry partnerships, and the value of Arclabs training programs.
• Leverage SEO, exhibit events , social media , career fairs, AI Tools , large public data lists, and digital marketing analytics to ensure high ROI on advertising spend.
• Build strategic partnerships with schools, businesses, and trade organizations to expand Arclabs’ reach.
Impact Arclabs future by supporting the addition of other trades that will excelerate growth in demand-skills training beyond welding .
Data & Performance Analysis
• Implement a data-driven approach to sales and marketing decision-making, using analytics to refine strategies and improve conversion rates.
• Establish and track key performance indicators (KPIs) for sales reps, marketing campaigns, and enrollment targets.
• Drive the use of CRM systems, automation tools, and AI-driven marketing to enhance efficiency and results.
Leadership & Collaboration
• Lead a unified sales and marketing team, fostering a performance-driven culture.
• Work closely with operations, admissions, and industry partners to align marketing and sales efforts with business objectives.
• Develop training programs and coaching sessions to elevate the skills of the sales and marketing teams.
Qualifications
• Bachelor’s or Master’s degree in Marketing, Business, Sales, or a related field.
• Proven track record in high-level sales leadership, preferably in education, workforce development, or trade schools.
• Expertise in digital marketing, lead generation, and data analytics.
• Experience using CRM tools (HubSpot, Salesforce, etc.) and marketing automation platforms.
• Ability to analyze complex data sets and turn insights into actionable strategies.
• Strong leadership skills with the ability to motivate and drive a high-achieving team.
• Experience working with B2C and B2B sales strategies (student recruitment & industry partnerships).
• Passion for education, workforce development, and technical training.
What We Offer
• Competitive salary performance-based incentives
• Opportunity to lead and build a high-impact sales & marketing team
• A chance to drive real change in the skilled trades industry
• Supportive leadership and a growth-focused company culture
How to Apply
If you’re a high-energy leader who thrives on data-driven decision-making, sales success, and strategic marketing execution, we want to hear from you!
Send your resume and a brief cover letter outlining your relevant experience to Gene.Crook@ArcLabs.edu
Join Arclabs and help us shape the future of the skilled trades workforce!
