What are the responsibilities and job description for the Manager, Digital Marketing position at Ardelyx?
Ardelyx is a publicly traded commercial biopharmaceutical company founded with a mission to discover, develop and commercialize innovative first-in-class medicines that meet significant unmet medical needs. Ardelyx has two commercial products approved in the United States, IBSRELA® (tenapanor) and XPHOZAH® (tenapanor). Ardelyx has agreements for the development and commercialization of tenapanor outside of the U.S. Kyowa Kirin commercializes PHOZEVEL® (tenapanor) for hyperphosphatemia in Japan. A New Drug Application for tenapanor for hyperphosphatemia has been submitted in China with Fosun Pharma. Knight Therapeutics commercializes IBSRELA in Canada.
Manager, Digital Marketing – Biotech/Pharmaceutical (Waltham or Northeast Region)
Purpose of the role:
The Digital Marketing Manager will be responsible for executing and optimizing digital marketing strategies across various channels. This individual will leverage their expertise in media execution, omnichannel engagement, and data analysis to drive brand growth, manage external partnerships, and enhance our digital footprint.
Key Responsibilities:
- Lead digital marketing campaigns across platforms, including Google Ads, LinkedIn, Facebook, and other relevant channels. Ensure alignment with brand goals and compliance with industry regulations.
- Oversee SEO and SEM initiatives, including keyword research, content optimization, and performance tracking, to enhance organic and paid search presence.
- Coordinate and manage multiple campaigns and projects, collaborating with cross-functional teams and external partners. Ensure on-time, on-budget delivery of digital marketing assets, websites, social media posts, and CRM emails.
- Analyze internal and external data to assess campaign effectiveness, generate insights, and provide actionable recommendations. Define and track key performance indicators (KPIs) and adjust strategies as needed to optimize ROI.
- Partner with external agencies and vendors to drive digital tactics, including patient and healthcare professional (HCP) websites, digital media, social channels, and CRM email campaigns. Monitor performance to ensure partners meet objectives and deliver high-quality work.
- Identify and implement digital enhancements based on data insights and industry best practices. Continuously monitor and refine campaign elements to improve engagement and achieve digital marketing goals.
Position Requirements:
- Requires a bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in digital marketing, preferably in the pharmaceutical or healthcare industry, with a focus on media execution and omnichannel engagement.
- Proven track record in managing digital campaigns across platforms such as Google Ads, LinkedIn, and Facebook. Proficiency in SEO/SEM principles, including keyword research and content optimization.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Ability to interpret complex data sets and derive actionable insights that align with business objectives.
- Excellent written and verbal communication skills, with a talent for presenting data and insights in a clear, compelling manner.
- Experience with media, buying and planning, understanding omni-channel, ecosystem, decipher marketing analytics to help make effective marketing decisions, understands media, media execution.
- Ability to work collaboratively and manage multiple projects simultaneously.
- Ability to travel up to 10-15%
The anticipated annualized base pay range for this full-time position is $116,362 - 129,291. Ardelyx utilizes industry data to ensure that our compensation is competitive and aligned with our industry peers. Actual base pay will be determined based on a variety of factors, including years of relevant experience, training, qualifications, and internal equity. The compensation package may also include an annual bonus target and equity awards, subject to eligibility and other requirements.
Ardelyx also offers a robust benefits package to employees, including a 401(k) plan with generous employer match, 12 weeks of paid parental leave, up to 12 weeks of living organ and bone marrow leave, equity incentive plans, health plans (medical, prescription drug, dental, and vision), life insurance and disability, flexible time off, annual Winter Holiday shut down, and at least 11 paid holidays.
Ardelyx is an equal opportunity employer.
Salary : $116,362 - $129,291
