What are the responsibilities and job description for the Community Liaison (Marketer) position at Ardent Home Health and Hospice of Fresno?
At Ardent Home Health and Hospice, Our patients and their loved ones are the center of our work. Our team of professionals has a passion for providing superior, thoughtful care, and works to improve the quality of life for our patients, their loved ones, and caregivers by creating an atmosphere of acceptance and respect for all.
At Ardent, our culture is nurtured by our core values: Celebration, Accountability, Passion for Learning, Loving One Another, Intelligent Risk, Customer Second, and Ownership. Your growth is important to us. We set individual and team goals to ensure that we continue to grow together and serve our patients & their families at the highest standard.
Join a dynamic company that believes in a team approach and focuses on doing what is best for our patients. As a Hospice Marketer with Ardent, you will have the opportunity to advance your career while receiving strong compensation and excellent benefits.
JOB SUMMARY
The marketer is responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
DUTIES & RESPONSIBILITIES
- The Marketer develops and maintains relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize hospice services by regularly scheduling and conducting visits to those referral sources in order to assist in identifying those patients who may be appropriate for hospice services thereby increasing the number of clients served by the agency/market.
- Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.
- Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested.
- Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
- Works with the Director of Operations to establish marketing techniques.
- Employs marketing and promotional initiatives to achieve budgetary volume projections.
- Establishes and maintains positive working relationships with current and potential referral and payer sources.
- Builds and monitors community, customer, and payer and patient perceptions of Peaceful Heart Hospice as a high quality provider of services.
- Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
- Maintains comprehensive working knowledge of Peaceful Heart Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
- Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
- Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Peaceful Heart Hospice .
- Monitors and reports cost effectiveness of marketing efforts.
The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the Marketer. The employee may be requested to perform job-related tasks other than those stated in this description.
JOB REQUIREMENTS
- Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
- At least three years of experience in health care marketing management preferably in home health care operations.
- Ability to market aggressively and deal tactfully with customers and the community.
- Knowledge of corporate business management.
- Demonstrates good communications skills, negotiation skills, and public relations skills.
- Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
Covid-19 Vaccine Required. Agency will consider accommodations for disability- and religious-based reasons
Come join our awesome hospice team. We're looking forward to hearing from you!
Job Type: Full-time
Pay: $70,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Supplemental Pay:
- Commission pay
Work Location: On the road
Salary : $70,000 - $120,000
