What are the responsibilities and job description for the Director of Brand Strategy position at Ardmore Home Design, Inc.?
About Our Job
We are seeking a highly skilled and experienced Marketing Director to lead our marketing efforts. As a member of our senior leadership team, you will be responsible for developing and executing comprehensive marketing and communication strategies that drive revenue and enhance our brand reputation. You will work closely with our internal teams, Sales Directors, and company Founders to ensure alignment and success.
Key Responsibilities
We are seeking a highly skilled and experienced Marketing Director to lead our marketing efforts. As a member of our senior leadership team, you will be responsible for developing and executing comprehensive marketing and communication strategies that drive revenue and enhance our brand reputation. You will work closely with our internal teams, Sales Directors, and company Founders to ensure alignment and success.
Key Responsibilities
- Develop and implement marketing strategies and campaigns to strengthen our market presence and drive revenue.
- Collaborate with the VP of Brand on overall creative vision, overseeing all creative projects, including graphic design, photography, print, email, and content creation.
- Align PR and social campaigns to amplify marketing strategies.
- Create and manage a Marketing Calendar based on product launches, initiatives, or strategies set by Sales and company leadership.
- Strategically create the annual Marketing Plan, responsible for maintaining budget and managing costs.
- Measure the performance of marketing campaigns and e-blasts based on Key Performance Indicators (KPI's).
- Grow and develop the Marketing team by identifying key strengths & opportunities.
- Guide the Marketing team on a daily basis, helping them to prioritize projects, problem-solve, and manage expectations, holding the team accountable to hitting deadlines and budgets.
- Partner with company leadership and cross-functional teams to lead successful internal marketing, sales, or company-wide initiatives.
