MARKETING MANAGER

JOB OVERVIEW:

The Marketing Manager will lead all marketing initiatives relating to AREA15, its owned and
affiliate activations, experiences, and retail offerings. This experienced individual will be
responsible for developing comprehensive marketing strategies, campaigns, and initiatives to
drive foot traffic, generate revenue before guest arrival, upsell on-site, and securing repeat
business after guest departure. Responsibilities include developing on-site programs and
marketing promotions to increase revenue, capture data, and ensure repeat visitation. The
individual in this role will create, develop, and execute marketing campaigns and spanning the
entire acquisition and retention funnel to reach locals, tourists, and group attendees.
Critical to the role is creativity, innovation, initiative, resourcefulness and a deep understanding
of retail or experience marketing.

RESPONSIBILITIES AND DUTIES:

• Develop and execute strategic ongoing marketing initiatives and programs to target

locals, tourists, and groups to promote AREA15 as a must-see destination in Las
Vegas.

• Plan and implement promotional campaigns to build awareness and drive

visitation.

• Create, manage, and implement all-encompassing PR and marketing plans and

programs, both short and long term, to increase revenue, generate foot traffic and
build awareness. Collaborate with external PR agency to support ongoing
campaigns and initiatives.

• Build CRM and email database campaigns to increase visitation and ensure repeat

business.

• Work closely with the event, operations, activations, and retail teams to ensure

alignment of programming and sales goals.

• Develop and manage comprehensive marketing campaigns to support ticket sales.
• Manage and monitor all digital marketing campaigns, paid social, email, and

traditional OOH media campaigns for event programming and AREA15 owned &
operated businesses.

• Work directly with all outside agencies to direct support needed for all marketing

initiatives.

• Work closely with Marketing, Events, Activations, Operations, and tenant

experiences to create and implement a 12-month marketing strategy.

• Work cross-functionally with ticketing operations, visitor services, events, and

operations to ensure event ticketing go on- sale in a coordinated manner.

• Manage all aspects of the creative campaign process with internal designer and/or

freelancers. Plan and execute content strategy for all digital channels.

Marketing Manager
Cont. RESPONSIBILITIES AND DUTIES:

• Work closely with the joint-venture businesses within AREA15 – Museum Fiasco,

Wink World, & Wild Muse – to help develop and support ongoing marketing
initiatives that drive customer awareness before arrival and on-site.

• Work closely with activations/attractions department to implement sales and

marketing strategies to maximize revenue for all ticketed attractions and
experiences

• Develop and implement packages, incentives or events to drive customer traffic to

all tenant experiences and activations.

• Manage Wink World & Wild Muse marketing strategy and campaigns to drive ticket

sales.

• Oversee all reputation and citation management on Google, Yelp, and other digital

platforms.

• Partner with Social Media Manager for social media strategies to grow organic and

paid social media channels.

• Develop, review, update and implement strategic planning of the business, including

sales, financial performance; deliver regular reports of campaign results, including
evaluation of KPIs/ROI

• Proactively keep abreast of current trends and events in marketing, social

technologies, new media, and relevant industries (i.e., themed and immersive
entertainment).

• Source and develop industry relationships and brand partnerships in Las Vegas and

nationally to promote AREA15 to new audiences

• Proactively keep abreast of current trends and events in marketing, social

technologies, new media, and relevant industries.

• Measure performance of all marketing programs and communicate results to

management.

Marketing Manager

QUALIFICATIONS

• 5-8 years professional experience in sales and marketing; experience in Las Vegas

preferred;

• The ideal candidate will be well-versed in all aspects of traditional and digital

marketing tactics in the food and beverage industry.

• Strong project management skills, including the ability to multi-task and translate

creative ideas into action with a clear ROI.

• Exceptional written and oral communication skills, including the ability to write a

marketing plan that communicates high-level strategy and actionable tactics.

• Team player, willing to do anything to get the job done
• Strong written and verbal communication skills
• Detail-oriented, data-driven, with a high degree of financial literacy
• Must be able to work in a (very) fast-paced environment, multi-task and prioritize,

SharePoint, etc.,

Marketing Manager
ABOUT AREA15
AREA15, located minutes from the Las Vegas Strip, is the world’s first purpose-built experiential
entertainment complex offering live events, immersive activations, monumental art installations,
extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and
much more. With a growing collection of dynamic destinations including Dueling
Axes, Emporium, Lost Spirits Distillery, Oddwood Bar, Wink World, The Beast, a culinary
experience by Todd English, and anchor experience, Meow Wolf’s Omega Mart, AREA15’s is an
ever-changing art, retail and entertainment destination attracting locals and tourists of all ages.

For more information visit www.AREA15.com and follow on Instagram and Twitter:
@AREA15Official; Facebook: AREA15LasVegas and YouTube: AREA15.

AREA15 is an equal opportunity employer and values diversity. We are committed to complying
with all federal, state and local laws providing equal opportunities and all other employment laws
and regulations.

TO APPLY, PLEASE FILL OUT OUR EMPLOYMENT APPLICATION FORM AND ENTER “Marketing
manager” AS THE POSITION YOU ARE APPLYING FOR.