What are the responsibilities and job description for the Senior Manager, US HCP Marketing position at argenx US Inc?
Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multi-dimensional expansion to reach more patients through a rich pipeline of differentiated assets, led by VYVGART, our first-in-class neonatal Fc receptor blocker approved for the treatment of gMG, and with the potential to treat patients across dozens of severe autoimmune diseases.
We are building a new kind of biotech company, one that maintains its roots as a science-based start-up and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company, our partnerships, our science, and our people, because when we do, we deliver more for patients.
The Senior Manager, US HCP Marketing will support development of strategy and will execute tactics directed at health care professionals for promotion of VYVGART Hytrulo® in one of two approved indications, including chronic inflammatory demyelinating polyneuropathy (CIDP) or generalized myasthenia gravis (gMG).
The focus of the role will be to support activities such as:
Development of campaigns, messaging, materials and tactics to support the growth of VYVGART Hytrulo in the assigned indication(s)
Development of disease state strategy and tactics, including campaigns, messaging, materials, and tactics that deliver on market development and expansion
Execution of tactics supporting peer-to-peer education, ad board planning and
execution, development of speaker bureau content and training materials, execution of speaker bureau training after launch, and support of thought leader engagements
This role will report to Senior Director HCP Marketing, Indication Lead, and will partner closely with key internal and external cross-functional partners to plan and implement personal, non-personal tactics to support the assigned indications. In close collaboration with the rest of the Marketing team, this role will support the VYVGART brand and portfolio strategies with pull-through to Commercial Field Force preparations, Peer-to-Peer Education, and National and Regional Congress execution. The Senior Manager will also support key brand expectations such as Brand Planning, Tactical Planning, Launch Readiness, and Quarterly Business Reviews.
This is an exciting time to join an enthusiastic, innovative, growing team to continue delivering on a successful commercial product launch with 2 neurology indications in market. We seek a marketer who thrives in a nimble, fast-paced environment, is willing to embrace the challenge, passionate about science, and deeply motivated to deliver impact to people living with rare diseases.
Roles and Responsibilities:
• Support the development and execution of the disease state strategy, messaging, and tactics to ensure optimized Market Development prior and after launch
• Support the development and execution of the Branded efgartigimod strategy,
messaging and tactics for an indication launch in the US
• Gain Market Insights to refine launch strategies to support the efgartigimod indications
This includes planning and execution of commercial ad boards, aligning with cross functional partners on strategic intent of ad boards, identifying appropriate advisors, developing stimuli and workshop design, and sharing of insights with broader organization to inform decision-making across multiple functions.
• Support the development, execution and US implementation of core peer-to-peer initiatives and materials for HCPs. This includes the establishment of our disease state and branded speaker's bureau, the initial identification and training of speakers, and other non-personal channels for achieving P2P influence
• Support ongoing development and pull-through of the efgartigimod indication specific strategy. Ensure customer and competitor insights drive updates to strategy
• Align with Sales leadership on ensuring readiness of materials to support the
Commercial Field Organization and work cross-functionally to prepare materials to support the Field Organization for Launch
• Manage multiple agency partners, including management of associated budgets, forecasts / accruals. Manage project timelines, including development of work plans and routing of all promotional materials through the appropriate review channels
• Support the VYVGART brand strategies with pull-through to national congress channel and regional congress execution. Manage Congress participation, including cross functional congress planning, booth design, and execution of commercial tactics, sponsorships, and events
• Collaborate with multiple functional groups within the organization, including but not limited to Marketing, Digital Marketing, Marketing Operations, Field Sales, Medical Affairs, Market Access, Compliance, Legal and Regulatory
• Partner with non-personal promotional (NPP) lead to align strategy and tactics, as well as to optimize data analytics and inform business decisions
• Work closely with Legal, Regulatory and Medical Affairs to effectively navigate
Promotional Material Review process, prioritize and ensure timely and compliant development of HCP-directed tactics
• Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives
Education, Experience and Qualifications:
• The US commercial organization is Boston-based. This person is required to be in the office as needed to support key planning and coordination meetings. This person is also required to travel for customer visits or internal meetings as needed
• BS/BA degree (science or business degree preferred); MBA is a plus
• 3 years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry
• Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs
• Understanding of the legal and regulatory environment in pharmaceutical promotions
• Strong project management, communication, and organization skills
• Agility, proven ability to influence without authority and cross-functional collaboration
• Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results
• Experience in rare disease and/or neurology preferred
• US launch readiness experience preferred
• Travel 30%
#LI-Hybrid
At argenx, all applicants are welcomed in an inclusive environment. They will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics. argenx is proud to be an equal opportunity employer.
If you require reasonable accommodation in completing your application, interviewing, or otherwise participating in the candidate selection process please contact us at hr.us@argenx.com. Only inquiries related to an accommodation request will receive a response.
