Senior Product Marketing Manager

Arhaus was founded in 1986 on a simple idea: Furniture and décor should be sustainably sourced, lovingly made, and built to last. Today, we partner with artisans around the world who share our vision, creating beautiful, heirloom-quality pieces that can be used—and loved—for generations.

Arhaus, a leader in premium, luxury home furnishings, is seeking a highly strategic, creative, and experienced Senior Product Marketing Manager to join our team. This role is central to ensuring that both our sales teams and clients have the information they need to make informed decisions and to successfully sell and buy Arhaus products. The Product Marketing Manager will drive the communication of Arhaus’ quality, craftsmanship and product differentiation, creating clear, compelling, and accessible content that resonates with both our internal teams and clients. This position will also oversee the development and execution of product marketing collateral, partnering closely with Product Merchandising, Marketing, Creative, and Photo Studio teams while ensuring internal teams to deliver on time.

Essential Duties & Responsibilities:

Elevated Product Strategy & Presentation: Lead the creation and implementation of product marketing strategies that emphasize Arhaus’ luxury craftsmanship and quality, ensuring product messaging is clear, compelling, and resonates with both customers and the sales team. Highlight the premium value and unique design differentiation of Arhaus products across all channels.

• E-Commerce Optimization & Customer-Facing Content: Work closely with the E-commerce and creative teams to ensure that products are launched on Arhaus.com on-time and that product content on Product Detail Pages (PDP) and Product Listing Pages (PLP) is optimized for conversion, clearly communicating the luxury quality and differentiated design of Arhaus products. Ensure all digital content reflects the brand’s premium positioning, guiding customers through the buying journey with rich product descriptions, imagery, and multimedia.
• Customer Communication & Support: Develop clear, easy-to-understand product information and materials for customers, both in-store and online. Ensure that the information available to customers supports their decision-making process, providing them with the necessary details about product features, quality, craftsmanship, and differentiation to facilitate purchasing decisions.
• Sales Enablement & Training Materials: Create and support comprehensive product materials for the sales team, ensuring they have all the necessary information to effectively sell Arhaus products. Be the marketing lead in strategizing future opportunities for refining our product information process and technology – ie, product feature sheets, FAQs, competitive analysis documents, and in-depth product modules that highlight product quality, craftsmanship, and unique selling points, enabling the sales team to communicate with confidence and close more sales.

Cross-Functional Collaboration: Serve as the central point of contact for all product presentation and marketing initiatives between Product Merchandising, E-commerce, Creative, Sales, and other teams. Ensure all teams are aligned on product priorities, marketing timelines, and key messaging, and facilitate the smooth execution of product-related content.

• Process Development & Optimization: Establish and refine internal processes and communication tools for managing product marketing initiatives to ensure timely, effective execution of product launches. Optimize tools and set clear timelines, task assignments, and accountability structures to keep all teams on track and ensure timely delivery of marketing materials, training content, and digital assets.
• Partnership with Product Merchandising Team: Collaborate closely with the Product Merchandising Team to establish seasonal product priorities that reflect Arhaus’ luxury positioning and sales goals. Work together to prioritize products for ecommerce presentation and marketing and ensure that these priorities are communicated clearly to the creative, photo studio, and ecomm teams for seamless execution of content that reflects the brand’s quality and premium value.
• Collaboration with Creative & Photo Studio Teams: Once product priorities are set, communicate these priorities clearly to the creative and photo studio teams. Ensure creative timelines align with targeted launch dates and product merchandising priorities. Hold teams accountable. Oversee the creation of high-quality, on-brand visual assets that showcase the craftsmanship and luxury of Arhaus products.
• Alignment and Support of Selling & Service Team: Evaluate and Identify opportunity in how marketing can better support our selling & service teams with product information. Develop and implement a strategy to support those teams.

Team Leadership & Accountability:

Lead and manage cross-functional teams, including content creators, copywriters, designers, and external agencies. Ensure that all team members are held accountable for deadlines and deliverables, maintaining the highest quality standards. Develop efficient workflows and processes that foster collaboration and streamline execution.

Market & Competitive Analysis:

Stay up to date on industry trends and competitor activities. Use this information to adapt Arhaus’ product positioning and ensure that our product offerings remain best-in-class in terms of both luxury and value. Analyze consumer behavior and purchasing patterns to further optimize product messaging and marketing strategies

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 8 years of product marketing or product merchandising experience, ideally within the luxury retail or home furnishings industry.
• Proven experience working with cross-functional teams (e.g., Product Merchandising, E-commerce, Creative, Sales) to bring product marketing strategies to life.
• Ability to create compelling product messaging that clearly communicates luxury, quality, craftsmanship, and product differentiation for both internal teams and customers.
• Strong experience in creating and managing sales enablement tools and materials that support both in-store and online sales efforts.
• Exceptional project management skills with the ability to juggle multiple priorities, drive projects to completion, and maintain high standards of execution.
• Leadership experience, with the ability to manage teams, set expectations, and hold teams accountable for deliverables.
• Strong understanding of marketing, e-commerce, product content creation, and digital marketing best practices.
• Ability to analyze market trends, customer feedback, and sales data to refine product positioning and communication strategies.
• Excellent communication and collaboration skills, with a focus on ensuring both sales teams and customers have the information they need to succeed.

Arhaus is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Arhaus is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Arhaus are based on business needs, job requirements, and individual qualifications, without regard to race, color, sex, sexual orientation, gender identity, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Arhaus will not tolerate discrimination or harassment based on any of these characteristics. Arhaus encourages applicants of all ages.