Email Marketing & CRM Manager

AriZona Beverages, founded in Brooklyn, NY in 1992, is proud to be a family owned and operated American Company. AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages – makers of the number one ready-to-drink Iced Tea in America – holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base.

SUMMARY/OBJECTIVE

AriZona Beverages is seeking a dynamic and results-driven Email Marketing & CRM Manager.

The Email Marketing & CRM Manager at AriZona is responsible for developing and executing customer-focused email and SMS marketing strategies aimed at driving engagement, retention, and revenue growth for the company's brands.

The ideal candidate will lead direct-to-consumer customer engagement, membership, and retention efforts. This role is instrumental in designing and executing digital marketing strategies that keep our fans and customers engaged and delighted across multiple channels, including email, SMS, and on-site messaging. They will also be responsible for leading efforts on our direct-to-consumer loyalty program.

ESSENTIAL FUNCTIONS

• Klaviyo Email, SMS, and Data Platform Management: Oversee and manage all aspects of the Klaviyo platform, including campaign setup, email automation workflows, customer segmentation, and performance tracking. Ensure the platform is fully integrated with e-commerce tools and regularly optimize settings for maximum engagement, deliverability, and revenue generation.
• Campaign Development: Lead and manage digital marketing campaigns aimed at improving subscriber retention across email, SMS, social media, and on-site messaging.
• Revenue Growth: Identify opportunities to increase customer retention through upsell and cross-sell campaigns.
• Customer Journey Strategy: Develop and implement a lifecycle marketing strategy to enhance customer engagement, retention, and loyalty throughout their journey with AriZona.
• Loyalty/Membership Program Management: Manage a subscription membership program within Shopify and Inveterate, designed to drive customer loyalty and offer rewards that incentivize retention.
• Collaborative Marketing: Work closely with cross-functional teams to develop key messaging points and direct response creative across all relevant mediums. Drive the creative process through review cycles, collaborating with designers and copywriters, identifying target audience segments, and gathering feedback from multiple stakeholders.
• Performance Analysis: Analyze digital marketing campaign performance, focusing on key metrics such as email open rates, social media engagement, conversion rates, and retention to optimize ROI and campaign effectiveness.

QUALIFICATIONS & SKILLS

• 3–7 years of retention marketing experience across multiple channels, including segmentation, personalization, email, CRM, loyalty/rewards, and SMS.
• Advanced knowledge of Klaviyo: Expertise in leveraging Klaviyo for email marketing automation, customer segmentation, personalization, and advanced campaign workflows.
• Experience in e-commerce and quantitative analysis of business data.
• Proven experience in developing creative strategy briefs and collaborating with creative teams to execute them.
• Strong analytical skills with the ability to analyze customer data, optimize email strategies, and utilize Klaviyo’s integration with Shopify to drive engagement, improve customer retention, and increase revenue.
• Familiarity with HTML/CSS for email template editing.
• Deep understanding of email marketing best practices, including CAN-SPAM compliance and GDPR regulations.
• Proven track record of driving customer engagement, retention, and growth through targeted marketing initiatives.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Passionate about customer success.
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Highly detail-oriented self-starter who follows established processes to ensure consistent execution.
• Team player with a collaborative mindset and strong communication skills.

WORK ENVIRONMENT

In Office Workplace - Monday through Friday in Woodbury, Long Island, NY

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.

Ability to lift boxes and materials up to 50 lbs.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Please check out some of the perks and benefits of working at AriZona by clicking on the link below!

https://drinkarizona.com/pages/az-benefits