Assistant Director, Sales and Conversion

Arizona State University

Assistant Director, Sales and Conversion

Campus: Tempe

JR102196

End Date: February 14, 2025 (13 days left to apply)

Apply before midnight Arizona time

Department Statement:

As leaders in English language training and international education, Global Launch provides an environment where your contributions make a direct impact on our students, partners and stakeholders. Join us in inspiring international students, educators, and leaders to change their lives and the world as we provide academic preparation, language training and professional skills development. Global Launch is filled with people who contribute to and achieve our goals, are ambitious and innovative, value diversity, and continually seek to serve each other and our learners. If you wish to work in a globally-minded department where you will be valued for the skills you bring and be challenged to apply your abilities in new ways, consider joining our team!

Job Description:

Under the direction of the Global Launch Director, the Assistant Director of Sales and Conversion will lead efforts to increase enrollment across the full portfolio of Global Launch’s offerings, including English Language Programs (ELP), campus and online, and ASU-USA Pathways program. This role focuses on developing and executing strategic sales initiatives to generate and convert leads and expand outreach efforts, including the development of new partnerships to hit enrollment goals. The Assistant Director will collaborate with internal and external stakeholders to identify enrollment opportunities, implement efficient sales processes, and push for a seamless pipeline that guides prospective students from inquiry through admission to enrollment. Key priorities include establishing scalable lead pipelines, optimizing recruitment strategies, and driving continuous growth through data-driven decision-making and targeted marketing efforts.

Compensation: $78,000 – $90,000

Essential Duties:

• Strategic sales and enrollment growth
• Develops and executes sales plans to increase enrollment in ELP and ASU-USA Pathways programs.
• Builds relationships with institutions, corporate/government partners, and agencies to identify new enrollment opportunities.
• Develops targeted marketing and outreach strategies to boost visibility and attract students.
• Manages a sales pipeline to track and convert leads, ensuring timely follow-up and engagement.
• Uses data analytics to monitor trends, optimize recruitment, and meet enrollment targets.
• Development and stakeholder engagement
• Represents Global Launch at international events to promote programs and build a global referral network.
• Collaborates with Global Launch teams to ensure seamless admissions and enrollment processes.
• Trains recruitment agents to deepen their understanding of programs and enrollment processes.
• Operational excellence
• Develops and tracks KPIs to measure sales and marketing effectiveness, providing actionable insights.
• Implements scalable sales processes to streamline lead generation, follow-up, and conversion.
• Aligns Global Launch initiatives with ASU recruitment efforts through collaboration with Admissions.
• Identifies opportunities for innovation and process improvements to enhance enrollment and drive growth.

Desired Qualifications:

• Knowledge of higher education, English language programs, enrollment strategies.
• Familiarity with innovation-driven industries, entrepreneurship, business operations, and financial management.
• Proven success in meeting sales and enrollment targets, with expertise in sales management, budgeting, and revenue forecasting.
• Strong ability to build relationships with partners, institutions, and global networks, including conducting successful visits and collaborating in multicultural settings.
• Skilled in problem-solving, decision-making, planning, and leading productive teams in dynamic, fast-paced environments.
• Experience working with English learners of varying proficiency, familiarity with their academic and cultural concerns, including F-1 visa issues.
• Proficiency in a second language and strong communication skills, including presenting to diverse groups of students and stakeholders.
• Experience in fast-paced environments, maintaining high standards of organization, attention to detail, and adaptability.
• Proficiency with Salesforce, PeopleSoft, Slack, Canvas LMS, Airtable, Adobe, and knowledge of ASU systems and processes.

Working Environment:

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse
• Frequently required to stand for varying lengths of time and walk moderate distances to perform work
• Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts
• Flexible work arrangement options are available based on job duties and department approval

Minimum Qualifications:

Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Instructions to Apply

Current Employees and Students should apply directly within Workday using the Jobs Hub. Use this link and log in using SSO:

https://www.myworkday.com/asu/d/inst/1$9925/9925$2036.htmld

To be considered, your application must include all of the following attachments:

• Cover letter
• Resume/CV

Note: Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE: GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.

About Us

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About Arizona State University

Recognized by U.S. News & World Report as the country’s most innovative school, Arizona State University is where students and faculty work with NASA to develop, advance and lead innovations in space exploration.

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