Digital Marketing Specialist

Job Title: Digital Marketing Strategist (3 years real-world experience required)

Location: Hybrid – minimum of one day on-site in Suffern, NY.

About the Role

We are a growing regional mortgage lender looking for a team member to help us expand our footprint in digital. To do that, we are hiring a Digital Marketing Strategist with real-world experience and a track record of innovation and success in developing and executing integrated digital marketing campaigns. Your curiosity, innovation, and drive to excel are key to a successful application.

You will craft data-driven strategies, supercharge our online presence, and help us drive sustainable growth across digital channels. You will collaborate closely with the team—management, content creators, and designers—to align your efforts and deliver measurable results. We are in this for the long haul and are looking for a team member who is too.

Responsibilities

1. Strategic Planning & Execution

• Evaluate digital marketing trends and emerging platforms to recommend best practices
• Develop, implement, and optimize comprehensive digital marketing strategies to meet our objectives

1. Channel Management

• Oversee multiple channels, including SEO, SEM, email marketing, social media, display advertising, and content marketing
• Ensure brand consistency and strong campaign performance

1. Performance Analysis & Reporting

• Track key metrics (e.g., CTR, CPL, CPA, ROI) with regular performance reports
• Use insights and analytics to refine strategies and drive improvement of campaigns

1. SEO & SEM

• Conduct keyword research and competitive analysis to identify growth opportunities
• Manage SEO and coordinate with content team to drive organic traffic

1. Content Strategy

• Partner with editorial and design team to develop engaging content aligned with brand and campaign goals
• Optimize content for various platforms to increase engagement and conversion

1. Collaboration & Leadership

• Work with the team to align strategies with broader business objectives
• Manage relationships with external agencies or freelancers for specialized initiatives

1. Budget Management

• Create and manage digital marketing budget to maximize ROI
• Evaluate cost-effectiveness of campaigns and negotiate vendor contracts when needed

Qualifications & Requirements

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; Master’s degree is a plus.
• Experience: Minimum of 3 years of hands-on experience in digital marketing, with demonstrable success in planning and executing data-driven campaigns. Curiosity and self-motivation to excel is required.
• Technical Skills: Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and other relevant advertising platforms. Working knowledge of SEO tools (e.g., SEMrush, Moz) and marketing automation platforms (e.g., HubSpot, Marketo). Familiarity with CRM systems and email marketing software
• Analytical Mindset: Strong data interpretation skills, using insights to optimize campaigns and improve ROI
• Project Management: Exceptional organizational skills, with the ability to manage multiple projects and deadlines
• Communication Skills: Excellent written and verbal communication, coupled with the ability to present complex information in a clear and concise manner.

Compensation and Benefits

• Comprehensive Medical, Dental, and Vision plans.
• Paid Time Off (PTO) and company holidays.
• 401(k) Plan with company match.
• Profit Sharing Plan.
• Employee Discount Program.
• Career development and growth opportunities.

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Ark Mortgage Inc. supports and is committed to equal employment opportunity for all personnel. Ark Mortgage Inc. does not discriminate against applicants or employees because of actual or perceived race, color, religion, creed, national origin, ancestry, citizenship status, alienage, sex/gender, pregnancy, childbirth or related medical condition, sexual orientation, marital status, partnership status, predisposing genetic characteristics, genetic information, protected activity (i.e., opposition to prohibited discrimination or harassment, and participation in proceedings covered by the anti-discrimination statutes), age, uniformed service, veterans status, unemployment status, domestic violence victim status, disability or any other category protected by applicable law.

All employment decisions are made on a non-discriminatory basis and in compliance with applicable federal, state and local laws prohibiting discrimination in employment. Ark Mortgage Inc. also provides reasonable accommodations, including to qualified individuals with known disabilities, who are pregnant or who suffer from a medical condition due to pregnancy or childbirth, upon request or when made aware of such a need, subject to applicable law.