What are the responsibilities and job description for the Online Business Development Specialist position at Ark Mortgage?
Responsibilities:
We are seeking a highly skilled Digital Marketing Strategist to join our team at Ark Mortgage. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive sustainable growth across various channels. Your primary focus will be on crafting data-driven strategies that supercharge our online presence.
The responsibilities of this role will include:
* Strategic Planning & Execution: Evaluate digital marketing trends and emerging platforms to recommend best practices, develop, implement, and optimize comprehensive digital marketing strategies to meet our objectives.
* Channel Management: Oversee multiple channels, including SEO, SEM, email marketing, social media, display advertising, and content marketing, ensure brand consistency and strong campaign performance.
* Performance Analysis & Reporting: Track key metrics (e.g., CTR, CPL, CPA, ROI) with regular performance reports, use insights and analytics to refine strategies and drive improvement of campaigns.
* SEO & SEM: Conduct keyword research and competitive analysis to identify growth opportunities, manage SEO and coordinate with content team to drive organic traffic.
* Content Strategy: Partner with editorial and design team to develop engaging content aligned with brand and campaign goals, optimize content for various platforms to increase engagement and conversion.
* Collaboration & Leadership: Work with the team to align strategies with broader business objectives, manage relationships with external agencies or freelancers for specialized initiatives.
* Budget Management: Create and manage digital marketing budget to maximize ROI, evaluate cost-effectiveness of campaigns and negotiate vendor contracts when needed.
If you are a self-motivated individual with a passion for innovation and excellence, we encourage you to apply.
We are seeking a highly skilled Digital Marketing Strategist to join our team at Ark Mortgage. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive sustainable growth across various channels. Your primary focus will be on crafting data-driven strategies that supercharge our online presence.
The responsibilities of this role will include:
* Strategic Planning & Execution: Evaluate digital marketing trends and emerging platforms to recommend best practices, develop, implement, and optimize comprehensive digital marketing strategies to meet our objectives.
* Channel Management: Oversee multiple channels, including SEO, SEM, email marketing, social media, display advertising, and content marketing, ensure brand consistency and strong campaign performance.
* Performance Analysis & Reporting: Track key metrics (e.g., CTR, CPL, CPA, ROI) with regular performance reports, use insights and analytics to refine strategies and drive improvement of campaigns.
* SEO & SEM: Conduct keyword research and competitive analysis to identify growth opportunities, manage SEO and coordinate with content team to drive organic traffic.
* Content Strategy: Partner with editorial and design team to develop engaging content aligned with brand and campaign goals, optimize content for various platforms to increase engagement and conversion.
* Collaboration & Leadership: Work with the team to align strategies with broader business objectives, manage relationships with external agencies or freelancers for specialized initiatives.
* Budget Management: Create and manage digital marketing budget to maximize ROI, evaluate cost-effectiveness of campaigns and negotiate vendor contracts when needed.
If you are a self-motivated individual with a passion for innovation and excellence, we encourage you to apply.
