What are the responsibilities and job description for the Director of Marketing position at Arkatechture?

Director of Marketing

Department : Sales

Employment Type : Full Time

Location : Remote

Description

Why Work Here?

At Arkatechture, we have a simple shared mission : to build a sustainable organization built upon three pillars : Do something meaningful, With a great team, Earning what you deserve.

We started in 2012 with a passion for data, business, and getting things done. We are a team of data lovers and technical experts who use our skills to help businesses big and small harness, utilize, and optimize their data. We are a small company constantly evolving to keep up with changing landscapes in the data world.

We are proud of the community and culture that we've created at Arkatechture, and we have no intention of slowing down. We offer a competitive benefits package that includes :

A flexible work-from-home policy
Open-concept offices in Portland, ME with an easy-going dress code, and fresh pots and pops all day (that's coffee and popcorn!)
Training & certificate reimbursement
A competitive benefits package that includes medical, disability, life insurance and optional dental / vision
401K Retirement planning with company matching
Generous paid time off and eleven paid holidays
Employee recognition through milestone awards including annual PTO increases and a 4 day work-week at 3 years of service !

All employees share our core values : put the team first, practice humility, take pride in everything we do, stay curious, care for our community & environment, take work seriously; ourselves not so much.

Job Description

We're looking for a Director of Marketing to lead and scale our marketing efforts as we move toward the next phase of growth. We need a strategic leader who thrives in a "player-coach" role-someone ready to roll up their sleeves while simultaneously building and mentoring a high-performing marketing team. In this position you'll play a critical part in driving both the strategy and execution of our marketing efforts, working directly with the CRO and cross-functionally with other leaders across the business.

The ideal candidate has experience across marketing disciplines and a proven track record of building and scaling a demand generation function to drive growth. You have a unique blend of creativity and data-driven decisioning with a penchant for processes and results. You have a passion for maximizing marketing efforts through each stage of the funnel and love finding the right mix of strategies and tactics at various stages of growth.

How to Apply

Please send a cover letter and resume with your application. You must submit both documents to be considered for the position .

Key Responsibilities

Marketing Strategy : Develop and execute a comprehensive marketing plan that supports company growth goals across both new and existing customers.

Demand Generation : Build and optimize scalable demand gen programs to deliver high-quality leads and pipeline growth aligned with revenue targets.

Cross-Functional Collaboration : Partner closely with sales, customer success, partner, and product teams to align marketing efforts with broader company objectives.

Team Leadership : Manage and mentor a growing marketing team, fostering a culture of collaboration, creativity, and accountability.

Campaign Management : Oversee multi-channel marketing campaigns, including email, content, digital ads, webinars, and events, ensuring they deliver measurable results.

Brand and Messaging : Refine and maintain consistent brand positioning and messaging across all customer touchpoints.

Event Marketing : Lead the strategy and execution for trade shows, conferences, and virtual events to drive brand awareness and lead generation.

Analytics and Reporting : Define key performance metrics, measure results, and communicate the impact of marketing initiatives to stakeholders.

Vendor Management : Own relationships with key vendor-partners including agencies.

Skills, Knowledge and Expertise

Requirements

7 years of experience in marketing, with 2 years in a leadership or team management role.

Strong expertise in demand generation, with a track record of building and scaling programs that drive measurable revenue impact.

Broad experience across marketing disciplines, including digital marketing, product marketing, content marketing, and event marketing.

Proven ability to manage and mentor teams while executing hands-on as needed.

Data-driven mindset with a deep understanding of marketing analytics and ROI measurement.

Excellent communication and project management skills.

Experience in financial services or marketing to credit unions / banks is a plus but not required.

Preferred Experience

Experience working with Financial Service Institutions, including Community Banks, Credit Unions

Experience scaling or being a part of the scaling of a marketing organization at a SaaS company.

Experience executing in demand gen and event marketing roles as an individual contributor.

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