Director of Sales

Arlo Hotels, an independent lifestyle hotel, is now actively seeking a dynamic Director of Sales.  Are you someone whoispassionateaboutpeople,drivenby purpose, andcleverin your approach? If so, keep on reading!! Here atArlo,we strive to create a sense of awe that leaves those we touch wanting more”….. 

This position is responsiblefor driving local sales through a heightened focus of the brand and leading the sales team that will continue to progress the brand's key financial and customer metrics. 

 
RESPONSIBILITIES AND AUTHORITIES: 

• Establishing annual sales goals, preparation of budget. Meet or exceed the annual sales revenue goals, including sales activity production guidelines. 

• Develop expert knowledge of the hotel's product positioning in marketplace, seasonality, pricing strategies and master the competitive advantages to the hotel's primary/aspirational competitive sets 

• Providing day-to-day leadership to sales team members to achieve assigned objectives with overall responsibility for achieving booking goals and hotel revenues 

• Providing customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations 

• Managing the development of a strategic action plan for the demand generators in the market. 

• Continuously evaluate the hotel's involvement in the various sales distribution channels and develop strong working relationships to proactively position and market the hotel accordingly 

• Proactively report on the progress and results of related strategic activities, to include key metrics as well as conversion and return on investment data to key stakeholders 

• Managing the budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives 

• Developing strategic alliances/partnerships to support marketing initiatives 

• Produces effective structures, processes and performance management systems 

• Sets goals and expectations for direct reports, aligns performance and incentives, manages performance issues and holds team accountable for results 

• Provide leadership to help drive productivity and performance of the sales team. Timely execution of specific assignments. 

• Comply with company sales reporting standards using Opera Sales & Catering, and all other company sales, reservation, distribution systems. Prepare pre-trip and post-trip reporting of any travel and tradeshow related activities. 

• Guide and participate in monthly sales department and revenue and strategy meetings 

• Develop, implement and execute sales strategies in a quarterly action plans to impact existing key accounts, target accounts and the development of new business opportunities within assigned market segments. 

• Creating and suggesting strategies and tactics for respective markets in the annual business plan.  

• Maintain positive relations and high visibility in relative business organizations such as GMCVB, Miami/Miami Beach Chamber of Commerce, and local hotel/motel associations. 

• Partners with People Services to attract, develop and retain diverse, high-performing talent that can lead the organization today and strengthen the leadership bench for the future growth of hotels; continues to improve sales talent; works with People Services team to anticipate future talent needs based on business growth plans 

REQUIREMENTS: 

• At least 5-10 years of experience in sales leadership including both strategic sales and/or brand development experience 

• Ability to demonstrate expert knowledge and customer contacts in the preferred corporate and/or luxury leisure markets. 

• Knowledge of developing and executing sales objectives and strategies required; and finance/budget planning and management 

• Four-year college degree from an accredited institution; Bachelor's degree in in Business Administration, Hotel Restaurant Management, or related major or related professional area 

• Proven ability to recruit, motivate, train and retain management and sales team 

• Intellectual and analytical curiosity 

• Advanced computer skills and knowledge of various discipline focused computer programs, including a strong proficiency in Microsoft Office, Google Apps, Opera 

• Experience managing luxury brands 

• Strong financial planning and organizational skills 

• Ability to manage multiple projects, meet and work effectively under time and resource constraints 

• Knowledge of travel industry, current market trends and economic factors. 

• Skill in development and delivery of sales presentations. 

• Ability to deal with internal and external customers and staff, collect accurate information and to resolve conflicts.