What are the responsibilities and job description for the Vice President of Sales & Marketing position at Armstrong?
Are you an Executive that strives to have a direct impact on the overall strategies of the 11th largest privately-held telecommunications company? Do you like working with a team of the industry’s best talent and resources to complete important projects?
Position Summary
The Vice President of Sales and Marketing is responsible for all aspects of revenue generation for Armstrong’s broadband companies. This includes all sales channels, promotional marketing, creative/brand management and product management, including video programing. This role is responsible for securing rights for video programing including retransmission consent both through direct negotiations and the National Cable Television Cooperative. The position is a critical member of the senior team often involved with high level strategic planning and implementation.
What’s In It For You
- Competitive pay with annual increases
- Work for a company that cares about a healthy work-life balance
- Benefit eligibility on your first day with low employee premiums that are far better than the industry average
- Free Company services such as Internet, video, and telephone. What’s even better is you can enjoy discounted services from our affiliate companies!
- Generous paid time off and holidays
- Company pension
What You’ll Be Doing
You’ll do a lot of great things in this role and have the opportunity to expand into other areas, but the key responsibilities you can expect to perform on a regular basis include:
- Creating and administering the Company’s overall marketing plan
- Managing all aspects of corporate and field marketing functions
- Developing and managing all marketing campaigns
- Using internal and external data sources/analytics to create targeted marketing campaigns and monitor marketing strategy effectiveness
- Responsibility for the creation and maintenance of Company’s brand identity and image
- Leading all creative aspects of the Company’s marketing
- Managing a small creative team responsible for graphic design and cross channel ad creation
- Managing external agency relationships
- Developing and implementing the Company’s digital marketing strategy
- Responsibilities for the Company’s web and e-commerce presence
- Identifying the implementation of new products and enhancements
- Continually evaluates and adjusts marketing strategies and plans to meet changing competitive and market conditions
- Responsibility for the Company’s loyalty programs and retention tactics
- Responsibility for all aspects of the company’s various sales channels, including but not limited to Direct/Door to Door, inbound and outbound call center, 3rd party, WEB/e-commerce, retail, etc.
- Directly managing our call center sales and retention team
- Controlling all aspects of the company’s marketing budget
What Sets You Apart?
- 4 Year Bachelor’s Degree in a business/marketing
- MBA a plus but not required
- 5 Years Executive Management Experience
- 10 Years relevant experience in the cable or telephone industry
- Strategic thinker
- Excellent communications and organizational skills
- Large budget and results reporting experience
- Excellent project management skills
- Strong ability to manage multiple large priorities and meet deadlines
- Exemplary work ethic
Who We Are
Founded in 1963, Armstrong is now the 11th largest cable telecommunications company in the United States. Throughout our more than 50 years in cable television, we’ve been a leader in innovation and technology. Using fiber optics and advanced technology, our networks are designed to provide leading-edge services and high reliability. Every year, we invest and work hard to outpace technological advancements in an ever-changing industry.
Armstrong is an Equal Opportunity Employer.
