What are the responsibilities and job description for the Digital Marketing Professional – SEO, YouTube Ads, Geo-Targeting, Geo-Fencing position at Aroma Experience?
Position Overview: We are seeking a skilled and motivated Digital Marketing Professional with a strong specialization in SEO, YouTube Ads, geo-targeting, and geo-fencing. The ideal candidate will possess a deep understanding of digital marketing strategies and be adept at leveraging these techniques to drive targeted traffic, enhance online visibility, and optimize campaign performance.
Key Responsibilities:
- SEO Strategy and Implementation:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive traffic to our website.
- Conduct keyword research, on-page optimization, and technical SEO audits to ensure website performance and compliance with search engine algorithms.
- Monitor and analyze SEO metrics and adjust strategies based on performance data and industry trends.
- YouTube Ads Management:
- Create and manage YouTube advertising campaigns to maximize reach, engagement, and conversions.
- Design compelling video ad content and utilize YouTube’s targeting options to reach specific audiences.
- Analyze campaign performance metrics, optimize ad spend, and report on ROI and KPIs.
- Geo-Targeting and Geo-Fencing:
- Implement and manage geo-targeting strategies to deliver personalized and location-specific marketing messages.
- Develop and execute geo-fencing campaigns to engage users based on their physical location and proximity to business locations or events.
- Track and analyze the effectiveness of geo-targeted and geo-fencing campaigns, adjusting strategies as needed.
- Data Analysis and Reporting:
- Utilize analytics tools to track and measure the effectiveness of SEO, YouTube Ads, and geo-targeting campaigns.
- Prepare and present regular performance reports with actionable insights and recommendations for improvement.
- Stay updated with industry trends and advancements to keep strategies current and effective.
- Collaboration and Strategy Development:
- Work closely with the marketing team to align SEO, YouTube Ads, and geo-targeting efforts with broader marketing objectives.
- Collaborate with content creators, designers, and developers to ensure cohesive and effective campaign execution.
- Contribute to the development of integrated digital marketing strategies that leverage multiple channels.
Job Types: Full-time, Part-time
Pay: $15.00 - $16.00 per hour
Benefits:
- Flexible schedule
Schedule:
- 4 hour shift
- Monday to Friday
Work Location: In person
Salary : $15 - $16