What are the responsibilities and job description for the Digital Health Manager position at Arrowmac?
About the Opportunity:
We are seeking a Pharma Marketing Specialist to join our team at Arrowmac.
In this role, you will be responsible for driving innovation and excellence in patient experience across all touchpoints.
You will work closely with cross-functional teams to develop and execute cutting-edge initiatives that meet strategic imperatives.
- Develop and execute cutting-edge initiatives that enhance patient experience.
- Contribute to the evolution of patient treatment experience by extracting valuable insights from data.
- Support the development of brand positioning and resource messaging for various stakeholders.
- Collaborate with Operations to plan and lead the Marketing team's transition of CRM activities to the Salesforce Marketing Cloud platform.
- Lead the channel strategy and development for a range of direct patient communication channels.
- Effectively manage projects and cultivate strong relationships with agency partners.
- Oversee the marketing efforts and identify opportunities for efficiencies and synergies.
- Develop clear and concise marketing briefs and track timelines.
- Craft impactful tactics that adhere to Medical, Legal, Regulatory, and OEC guidelines.
- Partner strategically with the Marketing Analytics & Business Insights team to evaluate the effectiveness of marketing strategies.
