What are the responsibilities and job description for the Global Brand Development position at Arrowmac?
A 6 Month Contract Role: Global Product Marketing Manager
As a passionate and strategic product marketer with a proven track record of bringing innovative and profitable products to market, we are seeking a dynamic Global Product Marketing Manager to join our talented team in Newport, Rhode Island.
In this pivotal role, you will shape the future of our client's product portfolio, driving growth through insightful strategies and effective go-to-market execution. You will collaborate closely with cross-functional teams and partner with regional marketing to ensure products resonate with consumers globally and achieve commercial success.
About the Role
- Drive Product Innovation: Collaborate with Design & Development, Brand Writing, Packaging, Engineering, Costing, and Finance teams to bring excellent and profitable products to market.
- Strategic Thought Leadership: Demonstrate strategic and creative thought leadership, applying consumer and social insights to drive product innovations and identify unmet needs.
- Global Insights Expert: Be the global consumer insights and competitive market segment specialist, contributing to insight-led product development and leading product-specific research initiatives.
- Regional Partnership: Partner with regional marketing teams to understand business needs, retailer trends & challenges, share best practices, identify growth opportunities, and provide guidance on local plans.
- Data Ownership & Integrity: Own and navigate critical data entry and forecasting information, ensuring the integrity of that information throughout internal systems across the portfolio.
- Impactful Communication: Deliver highly impactful presentations to internal team members, partners, and retail accounts, clearly articulating product strategies and performance.
- Consistent Communication: Provide timely and consistent communication of brand activity and key information to internal business partners, fostering alignment and transparency.
- Performance Analysis: Analyze data and share insights on product performance and marketing impact, identifying areas for optimization and growth.
- Marketing Collaboration: Partner with marketing partners on regional marketing and merchandising activities relative to the category plan, ensuring cohesive and effective execution.
- Go-to-Market Strategy: Lead the development of overall go-to-market strategy, ensuring successful product launches and sustained market presence.
Requirements
- 6 years of experience.
- Bachelor's Degree in Marketing, Advertising, or related field.
- Analytical skills: Experience in analyzing POS, NPD, and other data-reporting systems; ability to understand and interpret qualitative data relating to consumers and brands.
- Presentation skills: Capability to provide sophisticated information in a compelling way using story to persuade an audience.
