What are the responsibilities and job description for the Marketing Manager position at Arrowmac?
**Marketing Manager, Patient Services**
We are seeking a passionate and results-oriented marketing leader to shape exceptional patient journeys. As a Marketing Manager, Patient Services, you will develop and execute cutting-edge initiatives that directly enhance the patient experience across all touchpoints.
You will contribute to shaping the future of patient support programs, leveraging data to inform strategic decisions and drive meaningful impact. Your role will involve spearheading the development of innovative and impactful initiatives and tactics that align with strategic imperatives.
Key Responsibilities:
- Spearhead the development of innovative and impactful initiatives and tactics that align with strategic imperatives, ensuring an exceptional patient experience across all channels.
- Contribute to the evolution of the patient treatment experience, extracting valuable insights from data to shape strategy and drive tactical implications.
- Support the development of brand positioning and resource messaging for various stakeholders, supporting new and enhanced patient service models.
- Collaborate closely with Operations to plan and lead the Marketing team's transition of CRM activities to the Salesforce Marketing Cloud platform, including seamless integration with other patient services platforms.
- Lead the channel strategy and development for a range of direct patient communication channels, including email, website, app, media, SMS/MMS, SEM/SEO, and print.
- Effectively manage projects and cultivate strong relationships with agency partners, spanning Creative, Data, Digital, Finance, and Account teams.
- Oversee the marketing budget, proactively identifying opportunities for efficiencies and synergies to maximize resource utilization.
- Develop clear and concise marketing briefs, meticulously track timelines, and proactively anticipate potential roadblocks to ensure timely delivery.
- Craft impactful tactics that adhere to Medical, Legal, Regulatory, and OEC guidelines while remaining focused on addressing critical business needs.
- Partner strategically with the Marketing Analytics & Business Insights team to evaluate the effectiveness of marketing strategies.
Requirements:
- Bachelor's degree required
- Previous marketing experience required; 5 years of brand and digital marketing experience preferred, ideally in a similar pharma or patient service role
- Some background in customer engagement and retention strategies
- Proficient understanding of brand management, including brand positioning, personalization & overall campaign development
- Apply marketing concepts in the development of marketing plans and programs - including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.
- Financial/budgetary experience preferred
- Launch experience preferred
