What are the responsibilities and job description for the Senior Digital Marketing Specialist position at Arrowmac?
We're seeking a highly motivated and data-driven Senior Digital Marketing Specialist to join our real estate client's growing team. You'll play a key role in developing and executing integrated digital marketing campaigns across multiple channels, including paid search, social media, email, and SEO.
Key Responsibilities :
- Demand Generation : Develop and execute multi-channel campaigns to drive leads and customer acquisition.
- Paid Advertising : Manage paid campaigns on Google Ads, Facebook, LinkedIn, and other platforms.
- Email Marketing : Build and manage automated email campaigns in ActiveCampaign.
- SEO / SEM : Conduct keyword research, optimize on-page content, and manage SEM campaigns.
- Landing Page Optimization : Design and optimize landing pages using Unbounce.
- Workflow Automation : Utilize Zapier to automate marketing processes.
- Data Analysis & Reporting : Track key metrics and generate reports using Google Analytics and other tools.
- Vendor Management : Manage relationships with third-party vendors.
Requirements :
If this sounds like a great fit, please send your resume to careers@arrowmac.com
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