Digital Media Ad Specialist - Google Ads Expert

SUMMARY

Responsible for executing and optimizing digital marketing strategy for the clients’ products and services.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following; other duties may be assigned.

Analyzes and assess the performance of campaigns and translate quantitative and qualitative data into recommendation and plans for revising the campaign strategy.

Continually monitors, revises and optimizes ad text and campaigns as necessary.

Implements successful bidding strategies and effective keyword management.

Implements strategic online marketing campaigns to achieve corporate objectives for products and services.

Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization and its clients.

Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.

Evaluates and recommends distribution channel development programs.

DUTIES AND TASKS

Develops and executes online marketing campaigns for clients and the organization including email marketing and SEM (paid search).

Recommends and assists with updates to company and client websites to increase overall website effectiveness and SEO by monitoring and testing campaigns to optimize effectiveness and ensure ROI.

Creates, implements and monitors SEO and PPC strategy to drive traffic and conversation rates.

Ensures effective control of online marketing results and takes corrective action to guarantee that achievement of marketing objectives occurs within designated budgets.

Conducts market research and adjusts marketing strategies to meet changing market and competitive conditions.

Evaluates market trends through assessment of competitive products and marketing activities.

Analyzes campaigns and identifies trends to optimize the campaigns to produce the maximum ROI for the company and its clients.

Assists in implementing all tracking mechanisms on websites and monitors website analytics and online conversations.

Establishes and maintains a consistent corporate image throughout product lines.

Analyzes current research and statistical techniques and evaluates the latest research developments to develop new market research methods.

Maintains up to date knowledge and expertise of SEM strategies.

Plans, organizes and coordinates assigned programs to ensure accomplishment of financial/budgetary goals and optimum allocation of resources.

Special projects or other related tasks and duties as assigned or requested.