ASSOCIATE DIGITAL MARKETING MANAGER

Artech House – Norwood, MA 

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Artech House is a professional engineering publisher, with offices in London and Boston, delivering highly technical future-facing books for working engineers and scientists, helping them solve the practical problems of today and tomorrow. 

We are seeking a Digital Marketing Specialist to own and deploy all digital marketing campaigns from inception to execution.

Responsibilities include:

• Writing all marketing copy including promotional copy for books and all marketing emails
• Manage, update, and create budgets
• Google Ad and Amazon Ad Management: creating and coordinating all marketing ads
• Email management and deployment: creating and executing on all email marketing campaigns.
• Vendor Management: Work with graphic designers and various freelancers to create marketing materials
• Oversee the updating, accuracy, and execution of the marketing campaigns schedule
•  Manage book reviews, blog content, social media sites (including Facebook, LinkedIn, Twitter), and promotional opportunities that arise

Required Knowledge/Skills, Abilities:

• Ability to work on multiple projects with different objectives simultaneously
•  Ability to work with and manage budgets
•  Ability to work with marketing manager and/or senior staff to meet deadlines, objectives, etc. and deliver reporting on project performance, and more
• ime management skills, including prioritizing, scheduling, and adapting as necessary
•  Experience working with and using email marketing platforms (Klaviyo, HubSpot, Salesforce, etc.) 
• Experience working with and using Google Ads, Amazon Ads, and LinkedIn Ads 
• Proficiency in Microsoft Office, especially Outlook, Excel, Word, and PowerPoint
• Ability to work with spreadsheets and compile complex data reports
• Excellent verbal group presentation and written communications skills
• Self-starter, motivated and able to work with a minimum of direct supervision, able to self-learn
• 2 years Marketing experience, along with any publishing related experience
• Bachelor’s in Marketing or related fields

Preferred Knowledge/Skills, Education, and Experience:

•  Experience working with and using publishing or business software (Acumen, Great Plains, etc).
• Hands-on experience managing business social media sites and blogs
• Familiarity with Adobe Creative Suite, including InDesign, Photoshop, and Acrobat Pro
• Experience working with colleagues remotely, especially in regions outside the US