What are the responsibilities and job description for the Program Marketing Manager, Associate position at Arthrex GmbH?
Requisition ID: 61253 Title:Program Marketing Manager, AssociateDivision:Arthrex, Inc. (US01)Location:Naples, FL
Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. Arthrex is actively searching for an Associate Program Marketing Manager. Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better.
Main Objective
The Program Marketing Manager, Associate will support in the planning and execution of downstream marketing efforts for Arthrex Medical Education programs.
Essential Duties & Responsibilities
Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. Arthrex is actively searching for an Associate Program Marketing Manager. Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better.
Main Objective
The Program Marketing Manager, Associate will support in the planning and execution of downstream marketing efforts for Arthrex Medical Education programs.
Essential Duties & Responsibilities
- Work closely with Medical Affairs leadership and Arthrex stakeholders to support the development, promotional planning, and execution for learning programs
- Work closely with Medical Education leadership and Arthrex stakeholders to set priorities for promotional focus and efforts to best allocate resources
- Responsible for supporting marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, marketing asset development, and digital and web strategy for each learning program
- Support promotional launch plans for new learning programs including key messaging, photography, videos, marketing materials, and ads
- Meet regularly with cross-functional teams to discuss priorities and timelines for program promotional assets and campaigns
- Provide creative direction on campaigns, marketing materials, ads, etc. and review and communicate campaign messaging and strategy regularly with the stakeholders for key initiatives
- Work with Health Care Professionals (HCP) consultants to develop promotional ideas, review materials and support educational presentations to include key programs
- Establish and review marketing analytics to support messaging, program focus, and promotional planning
- Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key programs
- Work closely with cross-functional teams to effectively move assets through the review and approval process in the MRM system
- Knowledge of industry practices and proficiency with digital marketing tools or software
- Excellent interpersonal skills, oral, written, and business communications skills, including the ability to identify and isolate customer concerns or objections
- Excellent public speaking and presentation skills
- Skilled in working with diverse groups and effectively coordinates their activities to achieve desired result
- Ability to prioritize and execute multiple concurrent tasks/projects on time and deliver quality results
- Ability to work both collaboratively and autonomously with a strong work ethic and positive attitude
- Bachelor’s Degree required, preferably in marketing or business administration
- 1 year of experience in product/program marketing required
- Technical certifications or professional development related to product/program marketing, public speaking, or similar preferred
- Medical, Dental and Vision Insurance
- Company-Provided Life Insurance
- Voluntary Life Insurance
- Flexible Spending Account (FSA)
- Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
- Matching 401(k) Retirement Plan
- Annual Bonus
- Wellness Incentive Program
- Free Onsite Medical Clinics
- Free Onsite Lunch
- Tuition Reimbursement Program
- Trip of a Lifetime
- Paid Parental Leave
- Paid Time Off
- Volunteer PTO
- Employee Assistance Provider (EAP)
