Demo

Social Media Marketing Manager (B2B)

ASAR Digital
Lisle, IL Full Time
POSTED ON 1/15/2025
AVAILABLE BEFORE 2/9/2025
About the Role:

We are seeking a highly skilled and data-driven Social Media Marketing Manager to lead our B2B social media efforts in the SAP solutions space. This role is ideal for a creative marketer with a strong analytical mindset, and experienced in crafting strategies that drive engagement, brand awareness, and lead generation in a professional services environment.

The Social Media Marketing Manager will work closely with cross-functional teams to align social media strategies with our business objectives and ensure consistency in brand messaging. This is a hybrid role, with on-site work required in Lisle, IL, and remote flexibility on Wednesdays.

Key Responsibilities:

  • Develop and execute a comprehensive B2B social media strategy tailored to the SAP ecosystem, targeting key decision-makers and stakeholders
  • Manage and optimize all social media channels, including LinkedIn, Twitter, and YouTube, ensuring content aligns with brand and marketing goals
  • Create, schedule, and monitor engaging content (e.g., posts, videos, and articles) to drive traffic, increase brand awareness, and generate leads
  • Leverage data analytics tools to track campaign performance, audience engagement, and ROI; provide regular reports with actionable insights
  • Collaborate with internal teams (e.g., product, sales, and marketing) to align social media campaigns with broader marketing initiatives
  • Stay informed about industry trends, emerging platforms, and competitors to maintain a competitive edge
  • Manage social media advertising campaigns, including budgeting, targeting, and A/B testing
  • Cultivate relationships with industry influencers and partners to amplify content reach
  • Monitor and respond to audience engagement in a professional and timely manner

Qualifications:

  • Education: Bachelor’s degree in Marketing, Communications, or a related field
  • Experience:
    • 5 years of experience in social media marketing, with a focus on B2B environments
    • Proven success in managing campaigns in the SAP or technology solutions industry is a plus
  • Skills:
    • Strong understanding of B2B marketing principles and buyer personas
    • Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
    • Exceptional content creation skills, with a keen eye for detail and storytelling
    • Ability to interpret data and metrics to optimize campaign performance
    • Excellent communication and interpersonal skills
    • Strong project management abilities, with a track record of meeting deadlines in a fast-paced environment
Work Environment:

  • This role is based in Lisle, IL, requiring on-site work four days a week, with remote work flexibility on Wednesdays

Why Join Us?

  • Opportunity to work with a dynamic team in the cutting-edge SAP ecosystem
  • Hybrid work model for a balanced work-life experience
  • Competitive starting salary of up to $65,000/year with opportunities for growth

How to Apply:

If you are passionate about social media marketing and have the skills to thrive in a data-focused, B2B environment, we want to hear from you! Please submit your resume and a portfolio of your recent work (if available).

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Salary : $65,000

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