What are the responsibilities and job description for the Director of Marketing position at Ascend Autism Group?
Ascend Autism, a leading provider of autism therapy services for children, is seeking a highly motivated and entrepreneurial Director of Marketing to join our growing team. We are a mission-driven organization dedicated to making a lasting impact on the lives of children and families affected by autism. Our team is passionate about delivering high-quality care and expanding access to essential therapy services.
We are looking for a dynamic, growth-focused leader who thrives in fast-paced environments and is passionate about expanding our reach, building community, and driving brand impact. This role is ideal for someone with a strong marketing strategy and execution background who is eager to contribute to a purpose-driven mission and create meaningful impact.
Key Responsibilities :
Brand Development
Ensure the brand’s identity, messaging, and positioning are consistent, compelling, and aligned with the market's needs. Work closely with leadership to refine and evolve the brand story to resonate with both new and existing customers.
Ecosystem & Community Growth
Build and nurture a thriving network of families, caregivers, professionals, and strategic partners to strengthen our brand presence and impact.
- Partnerships & Advocacy : Identify and establish relationships with key partners (e.g., healthcare professionals, schools, daycares) and influencers to expand our reach and credibility.
- Engagement & Participation : Cultivate an engaged community through events, social media, and interactive campaigns that encourage brand advocacy.
- Customer Journey Enhancement : Develop and implement initiatives that improve the overall experience from awareness to long-term engagement, fostering a loyal and supportive community.
Social Media Strategy
Oversee the development and execution of an impactful social media strategy that amplifies the brand’s voice and connects with our audience. Highlight customer stories, share expert insights, and drive engagement through creative campaigns, influencer partnerships, and organic content.
Content & SEO Strategy
Develop a comprehensive content and SEO strategy that informs, educates, and inspires our audience while driving measurable growth.
Growth Marketing
Drive innovative, results-focused growth marketing initiatives that scale customer acquisition and retention. Leverage both paid and organic strategies while experimenting with new tactics, channels, and tools to achieve growth milestones.
Cross-Functional Collaboration
Work closely with clinical teams, customer service, and leadership to ensure marketing efforts align with our mission of delivering exceptional care. Collaborate on initiatives that directly support client success and enhance the patient journey from initial contact through service delivery.
Data-Driven Leadership
Leverage analytics and performance data to assess and optimize marketing strategies. Establish and track KPIs to ensure marketing spend is efficient and delivers strong ROI.
Qualifications :
Preferred Skills :
What We Offer :
If you are an ambitious, strategic, and creative marketing leader ready to make an impact, we’d love to hear from you!
