What are the responsibilities and job description for the Digital Marketing Executive position at Ascendo Resources?
About the Position:
The Email Marketing Strategist will be responsible for developing and executing email marketing campaigns that drive business results. This includes managing large-scale, complex email programs, analyzing customer data using SQL, and collaborating with stakeholders to define email marketing strategies.
Key Responsibilities:
- Develop email marketing campaigns that align with business objectives and meet performance goals.
- Manage cross-functional teams to deliver high-impact email marketing programs.
- Utilize Salesforce Marketing Cloud to design, implement, and track email marketing campaigns.
- Analyze customer data using SQL to build email lists, segment audiences, and generate reports on campaign performance and customer behavior.
Requirements:
- ~5 years of experience in email marketing with a proven track record of successful program management.
- ~At least 3 years of hands-on experience with Salesforce Marketing Cloud.
- ~Advanced proficiency in SQL.
