What are the responsibilities and job description for the Email Marketing Strategist position at Ascendo Resources?
Job Summary:
We are seeking a highly motivated and experienced Email Marketing Strategist to join our team at Ascendo Resources. The ideal candidate will have 5 years of experience in email marketing, with a focus on managing large-scale, complex email programs, and a deep technical expertise in SQL and Salesforce Marketing Cloud.
Key Responsibilities:
- Develop and execute email marketing campaigns from concept to delivery, ensuring alignment with business objectives.
- Manage and coordinate cross-functional teams to deliver high-impact email marketing programs.
- Utilize Salesforce Marketing Cloud to design, implement, and track email marketing campaigns, ensuring they meet performance goals and drive ROI.
- Analyze customer data using SQL to build email lists, segment audiences, and generate reports on campaign performance and customer behavior.
- Collaborate with stakeholders to define email marketing strategies, KPIs, and success metrics, while continuously optimizing campaign performance through A/B testing, targeting, and segmentation.
Qualifications:
- ~5 years of experience in email marketing with a proven track record of successful program management.
- ~At least 3 years of hands-on experience with Salesforce Marketing Cloud and a strong understanding of its capabilities for email campaign creation, automation, and reporting.
- ~Advanced proficiency in SQL, with the ability to write queries for audience segmentation, data analysis, and reporting.
- ~Strong understanding of email marketing best practices, deliverability, engagement metrics, and performance optimization techniques.
