What are the responsibilities and job description for the Email Marketing Strategist position at PESI?
Will consider: On-site, hybrid or remote candidates
Email Marketing Strategist
Who We’re Looking for:
With rapidly growing dynamic business opportunities both nationally and internationally, we’re looking for an Email marketer who thrives on writing strategic campaigns that generate immediate sales. The person in this position should have outstanding copywriting skills, strong business acumen and enjoy working in a team environment.
The person in this role will manage a sales-based Email calendar with an entrepreneurial mindset — treating each campaign as if they were the sole owner, driving monthly sales, and growing revenue year over year.
What You Will Be Doing: (responsibilities)
- Write and develop compelling offers (both short and long-form copy) that drive conversions
- Manage Email calendar, including selecting campaigns, maintaining calendar layout, writing copy, and analyzing and reporting results
- Identify new opportunities to increase KPIs through automation, segmentation, and A/B testing
- Use your own creative abilities and data skills to enhance and refine our proven marketing methodology
- Measure and analyze marketing campaign performance to make data-driven decisions that allow you to rapidly respond to the needs, demands, and tastes of our audience
- Test new strategies to build audiences, increase engagement and boost reach
- Coordinate and align marketing efforts with business operations to launch new training events and products
Requirements:
- Experience ideating, writing, and analyzing Email campaigns
- Proven success with Email copywriting (please submit examples with your resume)
- College Degree in Marketing, Business, Journalism or related field and/or relevant experience
- Ability to measure Email performance using analytics tools and sales reports
- Ability to articulate strategy and tell stories with data
- Ability to work independently and remotely, as well as collaboratively in a team environment
Let us know if you have experience with:
- Direct response copywriting
- Online course marketing
- Live event marketing
- Basic HTML skills a plus
- Familiarity with PowerBi, Excel, Hubspot, and Google Analytics
About PESI:
Founded in 1979, PESI is the world’s leading provider of continuing education for mental health, healthcare, and rehab professionals. We work with renowned mental health advocates and New York Times best-selling authors such as: Brené Brown, Malcolm Gladwell, Bessel van der Kolk, Daniel Siegel, Tony Robbins, Taraji P. Henson, Alanis Morissette, and more, to offer powerful trainings that give clinicians techniques to help people on their healing journey.
About the Email Marketing Strategy Team:
The Email marketing team is a group of strategic thinkers who create powerful direct-response marketing materials.
Skilled pitch masters, this team of ten crafts messages for:
Thirteen unique Email channels for behavioral health clinicians, rehab professionals, and healthcare workers. Engaged Email lists that exceed 1 million names (and growing) The execution of creating content and copy that fuels 3000 campaigns and 1.1 billion Emails annually
Perks of working for us:
- Remote or hybrid
- Generous benefits package
- Incentive plan
- 401(k) with above-market match that immediately vests
- Professional development opportunities and tuition assistance
Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment.
Equal Employment Opportunity
PESI is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.